Morning Update: Charlie Hebdo releases shooting anniversary cover; The big lies of ad tech; Yahoo cans SVOD service

charlie hebdo anniversary cover the assassin is still out thereThe Guardian: Charlie Hebdo anniversary edition cover released: ‘the assassin is still out there’

French satirical weekly Charlie Hebdo will mark a year since an attack on its offices with a cover featuring a bearded man representing God with a Kalashnikov slung over his shoulder, accompanied by the text: “One year on: the assassin is still out there.”

One million copies of the special edition will be available on newsstands on Wednesday, with tens of thousands more to be sent overseas.

It will mark a year since brothers Chérif and Saïd Kouachiburst into Charlie Hebdo’s offices in eastern Paris and killed 12 people, including eight of the magazine’s staff.


Digiday: The big lies of ad tech

The ad tech space — super hot and high flying — has come back down to earth. What was once an environment where finding a willing VC was almost as easy as going to the corner for a cup of coffee has turned into rapid consolidation, painful downsizing, missed earnings and failed promises. Much of the abundant venture funding for the space has dried up, many marquee names have fallen on hard times, stock prices have fallen and a general pallor has settled over the space.

Protein World

There are many reasons for the current state of affairs, but fundamentally a lot of the issues come down to a realization that some of the core building blocks of programmatic simply don’t exist — or at the very least don’t exist yet. This does not mean that programmatic will not be a part of our future; it clearly will. But rather it will be treated in a meaningfully different way over the next few years.

AdAge: Yahoo Turns Off Its Video Service Yahoo Screen as Fewer People Tune in

Yahoo has shut down Yahoo Screen, the portal’s digital video service whose U.S. traffic has declined 25% since February 2013. The service is no longer listed on Yahoo’s home page, and people who try to navigate to it directly are redirected to the portal’s home page.

Variety first reported news of the Yahoo Screen shutdown on Monday. A Yahoo spokeswoman did not immediately respond to a request for comment.

Digital video has been a top priority for Yahoo CEO Marissa Mayer, but not so much for Yahoo’s audience. Unique U.S. visitors to Yahoo Screen declined 28% between October 2013 and October 2015, according to ComScore.

Campaign: Protein World returns with global TV campaign

Protein World, the weight-loss supplements brand that caused a storm of controversy with a 2014 poster ad, has released its first TV campaign.

The ad shows women exercising, dancing and posing on a beach, accompanied by an upbeat club track and the message “new year, new you”, which flashes on the screen.

AdWeek: Periscope CEO Dishes on What Brands Can Expect With Livestreaming in 2016

When Periscope launched to much buzz last March, the Twitter-owned app cemented 2015 as the year of livestreaming for digital marketers. Now boasting more than 10 million users watching 40 years’ worth of video every day, and faced with growing competition from Facebook, YouTube and Meerkat, Periscope CEO Kayvon Beykpour is ready to turn his company into a bigger media and marketing platform in 2016. He spoke with Adweek about new features for marketers, how livestreaming will plug into new gadgets and technology, and Periscope’s unique influence on this year’s presidential election.

The Drum: Adidas’ CEO isn’t happy with the way Manchester United are playing after record deal with the club

Adidas chief executive Herbert Hainer has voiced his displeasure at the style of play Manchester United have adopted this season despite the club’s brand generating record sales for his business.

England’s most successful football club ended a run of eight matches without a victory at the weekend with a 2-1 win over Swansea. And it would appear that the more defensive style of the team is not what Adidas signed up for when it agreed to shell out £750m to replace Nike as its kit sponsor last summer.



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