Morning Update: Coca-Cola names new CMO; Toddlers sledding for first time in new GoPro ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: GoPro Ad With Toddlers Sledding Is the Most Adorable 30 Seconds You’ll Watch Today
“Being a little kid is the best. Everything is new and different, the world is your oyster, and you don’t even know it. And your first snow day … wow, words can barely express the magical bliss for a toddler.
GoPro does it again, this time with a perfect vignette of a California brother and sister’s first snow day in Vermont. First, we see Quincy rollicking around having an amazing time, and then Stella, who looks to be just old enough to talk, gets on a camera-mounted sled, and we experience her mind being blown on her first ride down a hill. Her reaction is truly priceless.”
Ad Age: Coca-Cola Names New CMO
“Coca-Cola has tapped Marcos de Quinto as its new chief marketing officer.
He replaces Joe Tripodi, who had been in the role for seven years. Mr. De Quinto has been president of the Iberia business unit since January 2000 covering Spain and Portugal.”
The Guardian: GMG boss calls on the BBC to open up its content to commercial rivals
“The chief executive of Guardian Media Group has called on the BBC to open up its content to commercial rivals and criticised its recent expansion in Australia.
Andrew Miller said the BBC should share its video feeds of breaking news stories and vast archive of programmes to create a “digital public space”.
Miller said the BBC’s launch of new services in Australia, including a dedicated news service on BBC.com, went “beyond its public service remit”.”
The New York Times: Doubts Raised About New Streaming Services as Comcast Reports Rise in Earnings
“Comcast, the country’s largest cable operator, predicts that television groups like HBO and CBS will face steep challenges introducing new streaming services that do not require cable subscriptions and that people will continue to pay for bundles of television and Internet services in the years to come.
Stephen B. Burke, chief executive of Comcast’sNBCUniversal entertainment group, said that he was surprised by announcements last week that both HBO and CBS would start subscription streaming services.”
Campaign: Kevin Dundas leaves Droga5 Europe
“Kevin Dundas, the chief executive of Droga5 Europe, has left the agency 18 months after it was launched.
Dundas and the executive creative director, Nik Studzinski, were hired to launch the agency in April 2013. His replacement as chief executive will be announced in due course.”
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“Coco-Cola”. What is this magical chocolate cola you speak of?
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Hi a shameful display,
Thanks for pointing it out, that’s been fixed now.
Cheers,
Miranda – Mumbrella
I love the video. Her smile starts when she sees her Mum, so I’m guessing the child’s reaction is ‘ok, My Mum’s coming up now, so I can be less scared and enjoy the rest of the journey’.
So typical of that age range to say ‘Again’ after the fun ends.
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