Morning Update: Converse releases new Chuck Taylor shoe; FT Group sold to Nikkei; Agency and client go to court over campaign
AdWeek: Converse Unveils the Chuck Taylor II. Here’s What It Looks Like, and How They’ll Market It
Converse gives its product line a fresh kick today, as the Nike brand unveils a new version of its iconic rubber-toed, canvas Chuck Taylor sneaker.
Dubbed the Chuck Taylor All Star II, the line extension marks an effort by Converse to update the shoe for contemporary consumers, while retaining the basic attributes that have made Chucks exceedingly popular, particularly with artists, musicians, designers and other members of the creative crowd.”