Morning Update: Domestic violence PSA challenges people to re-think; Nepali TV network slammed for using 9/11 coverage; J&J moves US media buying business to OMD
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Shocking PSA Might Make You Think Differently About Domestic Violence
“Hidden cameras have been used in various PSA campaigns lately to shed light on how people react in public to distressing situations. Notably, there was the Norwegian stunt where a boy sat freezing without a coat at a bus stop in winter.
Now, from Dare London, we get an interesting look at two scenarios of domestic violence—with hidden cameras recording the stark differences in how people nearby respond to the physical violence happening right in front of them.”
Mumbrella Asia: Nepali TV network slammed for using 9/11 attacks to promote its news coverage
“A direct-to-home TV service in Nepal has come under fire on social media for using the 9/11 terrorist attacks on the United States as part of a creative treatment in an ad.
The line in the corner of the ad, which features a weeping woman with a tea mug containing the burning twin towers, reads “Breaking news now at home… It’s a different kind of fun.””
The Guardian: Australian journalist accuses Egyptian prosecutors of unbelievable inefficiency
“The Australian al-Jazeera journalist on trial in Egypt, Peter Greste, has accused his prosecutors of unbelievable inefficiency after they tried to prove his guilt with a collection of recordings, images and videos taken from a colleague’s phone – including a recording of a well-known pop song.
Greste and two colleagues from al-Jazeera English – Canadian-Egyptian Mohamed Fahmy and Egyptian Baher Mohamed – were in court for the ninth session of their trial on charges of endangering Egypt’s national security, aiding terrorists, and doctoring footage.”
The New York Times: One Venerable Ad Trade Association Is Acquiring Another
“Two marketing trade associations, each of them more than a century old, are joining forces.
The Association of National Advertisers in New York, founded in 1910, has agreed to acquire the Brand Activation Association, also based in New York and founded in 1911. The agreement is being announced on Thursday morning by both associations.”
AdAge: J&J Moves $1 Billion U.S. Media Buying Business to OMD
“Johnson & Johnson has moved its $1 billion-plus U.S. media buying account to OMD from Interpublic’s J3, a J&J-dedicated unit of UM, the company said. J3 will continue to handle media planning, which is the larger piece of the media business from a revenue standpoint, a J&J spokeswoman said.
The move comes less than 19 months after J&J last reviewed its U.S. media business and less than two months since Kim Kadlec, who had been point person on that review, left her post as worldwide VP-global marketing of J&J to become head of relationship marketing at AOL. But the J&J spokeswoman said the change was unrelated to the departure of Ms. Kadlec, whose position at J&J hasn’t been filled.”
https://www.youtube.com/watch?v=wRDYrg6MQHc
AdWeek: Banana Boat Wants to Help Men Spend More Manly Time in the Sun
“Banana Boat for Men is putting sunscreen in terms guys can understand, with words like “bacon” and “nap.”
You, lazy pig that you are, will turn into crispy pork parts if you fall asleep in the sun—but only if you don’t use the brand’s product, says one spot in a new series of four.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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