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Morning Update: Domino’s goes Dough to Door; Facebook to launch live sports feed; Harry Potter author bankrolls press regulator

Dominos SnapChat ad

Creativity Online: Domino’s Puts Hidden Clues in a Snapchat Movie

You can already order Domino’s pizza via Twitter and by texting with emojis. Now, in the U.K., the chain is extending its reach to Snapchat, with a short film running across the platform.

The “Dough to Door” movie, created by Iris Worldwide, will play across Snapchat for 24 hours as a “Snapchat Story.” Viewers are shown a sequence of random letters throughout the film that contribute to a unique discount code that can be used when they place an online order. The story follows the journey of a Domino’s delivery driver who encounters a series of obstacles throughout his trip. Upon setting out to deliver his pizza he is confronted by an alien invasion that takes viewers on an epic adventure, ending with a successful pizza delivery.

Facebook_SportsStadium3x2

AdAge: Facebook Introduces Live Sports Feed, but It Won’t Have Ads Just Yet

Facebook is rolling out a new live feed that gives people another way to follow sporting events and the conversations around them as they happen. Called Sports Stadium, the feed combines what people already check Twitter and ESPN for during the games but shifts that second-screen experience from those properties to Facebook.

People check out Sports Stadium while a game is being played to see what their friends as well as experts in the media, professional athletes and celebrities are saying about the game. That’s the Twitter-esque part. People can also use it to see monitor live scores and stats and keep track of each play in the game. That’s the ESPN part. People can also see which TV network is carrying a game.

 

Impress

The Drum: JK Rowling and Max Mosley bankrolling independent press regulator Impress

Max Mosley, the former president of the FIA, and author JK Rowling are bankrolling Impress, the first truly independent press regulator.

In a lecture on Wednesday (20 January) by Walter Merricks Chair of Impress, the regulator reported JK Rowling and Max Mosley who “have the reasons and resources to support decent standards of journalism”, have helped get the regulator off the ground during its initial crowd-funding appeals.

Google banned almost 800m “bad” adverts from its online ad networks last year as the web giant continued to crack down on advertising fraud.

The figure of 780m was an almost 50% increase on 2014. Google also said that this year would see a major focus on stepping up efforts to fight back against bots – software applications that mimic the behaviour of internet users.

“In 2016, we’re planning updates like further restricting what can be advertised as effective for weight loss, and adding new protections against malware and bots,” said Sridhar Ramaswamy, senior vice president of ads and commerce at Google, in a blog post on Thursday. “We want to make sure all the ads you see are helpful and welcome and we’ll keep fighting to make that a reality.

A new kind of creative energy powers Arnold Worldwide’s latest ads for SolarCity.

For the time being, the agency has pulled the plug on its bizarre campaign starring bird-faced Egyptian sun god Ra in favor of a visually lovely, more mature approach to promoting alternative energy.

Three half-minute spots use distinctive, appealing stop-motion to explain “How Power Gets to You”—that is, “traditional” power, portrayed as less appealing than solar. Rapid-fire voiceovers and busy animation accentuate the convoluted, often redundant processes associated with coal, gas and oil. But in the end, the pace slows, with panels installed on rooftops warmed by the sun. This, we’re told, is a simpler, more direct and—naturally—better means of powering our daily lives.

Vimeo and Variety

The Verge: Vimeo launches new initiative to support female filmmakers

Vimeo just announced the launch of a new initiative aimed at supporting female filmmakers, Variety reports. The project, called “Share the Screen,” is a new effort by the company intended to help shrink the gender gap in filmmaking.

The new program will offer financing and workshops for female filmmakers, and will invest in a “minimum of five projects” from women, to be released globally on Vimeo On Demand in 2016. Vimeo will also create a new section of its website called “Female-Directed, Vimeo-Approved,” where it will host videos directed by women. The company got the ball rolling last year, when it picked up a short film from Saturday Night Live‘s Aidy Bryant called Darby Forever.

Harley Davidson

CampaignLive: Harley-Davidson calls global review

Harley-Davidson, the premium motorcycles-maker, is reviewing its global advertising, digital and media business. The review is being run from the US and there is no intermediary involved.

Harley-Davidson began its search last month and is in talks with agencies on a holding-company level. RFPs were issued last week. In 2010, Harley-Davidson handed its creative business to Victors and Spoils, digital to DigitasLBi and media to Starcom Mediavest Group. Before Victors and Spoils, the company worked with Carmichael Lynch.

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