Morning Update: Dove asks what if women’s negative self-talk was said out loud?

Creativity-Online: Dove Asks What If Women’s Negative Self-Talk Was Said Out Loud?

For its latest revealing beauty stunt, Dove took the negative inner thoughts from various real French women and imagined how they would sound if people said them out loud to someone else. The brand asked the women to write down their self-loathing self-talk about their own looks in a journal, and then hired two actresses to say them out loud to each other in a public environment, with the original women looking on. Even the actresses balk at some of the comments, which only serves to underline the point more: if we treated others the way we treat ourselves, we’d be the worst kind of bully.

Mumbrella Asia: Cambodia Beer: ‘Let your feelings play’

Cambodia Beer has launched an ad campaign that calls on Cambodians to “Let your feelings play”.

Created by brand communications agency ComZone, a TV ad kicks off with guys watching football playing a tune with their beer bottles, which catches on in the streets below.

AdWeek: Volvo and Grey London Invent an Invisible Paint That Lights Up Cyclists at Night

Safety is a huge part of the Volvo brand. And now, the automaker, with help from Grey London, is extending the concept beyond its own drivers—to cyclists with whom they share the road—and beyond advertising, into product development.

Client and agency have collaborated with Swedish startup Albedo100 to produce LifePaint, a reflective safety spray designed to increase the visibility and safety of cyclists and others on the road at night. Invisible in the daytime, the spray glows brightly in the glare of headlights at night.

Campaign: Land Rover to move global ad account into Spark44

Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.

Although set-up as Jaguar’s global communications and marketing partner, Spark44 has also been moving in on Land Rover’s creative assignments in recent months, acquiring Land Rover’s incumbent Australian ad agency Morris & Partners at the end of last year.

The main loser in the US and UK is Young & Rubicam, which has produced high-profile award winning work for the Land Rover brand.


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