Morning Update: Droga5 tackles biracial beauty divide; Hulu talks curated ads; Fetch finds intern on Tinder; Saatchi’s new global COO

Ad Week: Droga5’s First Ads for Shea Moisture Address the Racial Divide in the Beauty Aisle

Shea Moisture is using its first TV commercial, created by its new agency, Droga5, to generate awareness about segregation in the beauty aisle.

With #BreakTheWalls, the brand looking to “highlight the divisive constructs of beauty and move towards the inclusive shopping experience that all women deserve,” according to the company’s release. “There’s an aisle called ‘Beauty’ that does not include all people. It’s something that women have been conditioned to accept as fact, but it’s no longer acceptable,” Emmie Nostitz, senior art director, Droga5, said in a statement.


Ad Age: Advanced TV Isn’t About Making More Money. It’s About Fewer Ads and the Same Money

TV is heading toward fewer commercial breaks and ads that better resemble the surrounding content, industry leaders said Tuesday, but there’s a lot of work to be done before consumers would exactly call that the new norm.

“It might not happen all at once,” said Peter Naylor, senior VP-sales, Hulu, during a panel on day two of Advertising Age’s Digital Conference in New York. “It’s a creep but it’s definitely happening.”

Tinder Fetch

Ad Week: This Mobile Agency Found Its Newest Intern on Tinder

If you want to hire interns to work at a mobile agency, you need to find them in apps where they spend a lot of time—like Tinder.

Earlier this year, Dentsu-owned Fetch’s New York office set up a Tinder profile to find potential interns within the app’s roughly 50 million users who skew between the ages of 18 to 34.

For one day in January, Fetch turned on the profile to match with people in the New York area, asking them to send their best pick-up line, which resulted in more than a few funny one-on-one conversations with folks who clearly didn’t read through the agency’s profile before swiping right.

Kate Stanners new global COO Saatchi

Campaign Live: Kate Stanners handed global role at Saatchi & Saatchi

Saatchi & Saatchi has appointed Kate Stanners, the chief creative officer at its London agency, as the global chief creative officer, following the departure of the worldwide creative director, Pablo Del Campo.

Stanners will now lead the creative direction of the network, which has clients such as Toyota and HSBC. She will retain her UK responsibilities and continue to be based in London.

The sole chief creative officer at the London office since Paul Silburn’s departure in October 2015, Stanners is the lead creative on international accounts run from the UK, including Visa, Home-Away and Procter & Gamble.

South China Morning Post removes paywall

Mumbrella Asia: removes paywall

The 113 year-old newspaper, which has long held ambitions to be a window to the world into China, has also launched a new app at the same time, with an improved search function, faster loading time, easier linking with social media and simpler navigation.

Tammy Tam, editor-in-chief of the Post, said in a statement: “With the paywall removal, it paves the way for the SCMP to grow its readership globally.  It is our firm belief that as China plays an increasingly critical role in world politics and the economy, a global community of China stakeholders will demand insightful and trusted news and commentaries from a within-the-region perspective.”


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