Morning Update: Facebook to eliminate sponsored stories; Jaguar’s Super Bowl teaser
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-online: When you don’t use Kayak, you have to use a stairlift to get around
“When you aren’t able to use Kayak to search all the travel sites at once, you go to some insane measures that might inconvenience your elderly mother, as you’ll see in the latest wacky spot for the company from Barton F. Graf 9000.”
Mashable: Facebook Set to Eliminate Sponsored Stories in April
“If you want to purchase a Sponsored Story on Facebook, you’d better do it fast.
The social network will retire Sponsored Story advertisements beginning April 9, according to a blog post.”
The Guardian: Is advertising through porn set to grow in 2014?
“With media generally in a seemingly perpetual state of flux, there has been no shortage of predictions for content consumption patterns in 2014. Marketers have been advised to prioritise everything from trust, quality and discoverability, to wearable technology and device integration. But amidst the scramble to find sure footing, some believe a trick is being missed – internet pornography.”
https://www.youtube.com/watch?v=FW7Fmi8_kfU
Creativity-online: Old Spice’s ‘Momsong’ moves to the bowling alley
“This week, we saw the launch of “Momsong,” Wieden & Kennedy’s campaign that shows middle-aged, creeptastic moms lamenting that their sweet sonnies have become men — thanks to Old Spice. If you need more, here’s a shorter commercial that’s part of the same campaign that features a young man out on a date at the bowling alley, while his mom creepily crawls out of the last place you’d expect.”
AdWeek: Ugliest Facebook Redesign Test Ever?
“Here’s a tale of two Facebook pages. One page features the latest look from the social network—a dynamic redesign. The other is perhaps the most boring version of the website one could imagine.”
AdAge: John Varvatos Turns Kiss Into ‘Rock ‘n’ Roll Gentleman’ for New Campaign
“Fashion designer John Varvatos has landed his self-described heroes, rock band KISS, as the extremely made-up face of his spring 2014 collection advertising campaign, inspired by one of the band’s most iconic album covers.”
https://www.youtube.com/watch?v=8sx5fDGbVoQ
AdWeek: Jaguar’s Super Bowl Teaser Reveals Its First British Bad Guy, Ben Kingsley
“Lunging out of the gate a bit earlier than its rival automakers, first-time Super Bowl advertiser Jaguar has launched a teaser clip for its game-day ad and a related microsite called BritishVillains.com. “
Journalism.co.uk: Washington Post ‘most popular’ US newspaper on Twitter in 2013
“The Washington Post, New York Times and USA Today have topped a list of the “most popular” US newspaper websites on Twitter.
The research, carried out by Searchmetrics, analysed the number of tweets per week generated by content on 10 leading US newspaper websites, determined by an audit of print circulations in March 2013 by Alliance for Audited Media (AAM).”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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