News

Morning Update: Famous gay dads from Instagram star in Nikon commercial

AdWeek: The Famous Gay Dads From Instagram Are Now Starring in This Sweet Nikon Commercial

Gay couple Kordale and Kaleb Lewis gained unexpected stardom by posting a photo of themselves and their daughters getting ready in their bathroom for the day ahead.

The Instagram snap went viral, with many people lauding their obvious love and care for their daughters while others, well—they were less than enthused, because they live in a bubble, under a bridge or somewhere in the past.

Well, now the Lewises have their first commercial deal. They teamed up with Nikon for an endearing look at their family and explain their experience of viral fame.

AdAge: Verizon Taps Wieden & Kennedy For Brand, Strategy Work

Verizon, the nation’s largest wireless carrier, has tappedWieden & Kennedy for brand work, Ad Age has learned.

According to people familiar with the matter, the marketer is enlisting Wieden to handle creative and strategy work for the Verizon brand and its network. Products and services are excluded from the brief, they said.

Mumbrella Asia: Chain of Japanese maids flip pancake for master of the house in ad for FlavorStone

FlavorStone, a brand of cooking surface, has launched an ad campaign in Japan featuring a long chain of maids taking turns to flip a pancake for the man of the house.

Campaign: Tesco moves £110m account to BBH

Tesco has moved its £110 million ad business to Bartle Bogle Hegarty without a pitch, ending its two-and-a-half-year relationship with Wieden & Kennedy London.

BBH has resigned Waitrose, the John Lewis Partnership supermarket, in order to take on the Tesco account.

The New York Times: 10 Companies Join Effort to Test Drones for Newsgathering

A coalition of 10 news organizations, including The New York Times, The Washington Post and NBC Universal has formed a partnership with Virginia Tech to test drones for newsgathering, the companies said Thursday.

The partnership, the companies said in a statement, is “designed to conduct controlled safety testing of a series of real-life scenarios where the news media could use small UAS technology to gather the news.” The college is one of six test sites designated by the Federal Aviation Administration to test unmanned aerial vehicles.

AdWeek: The Nominations Are Out, and Here’s a New Eye-Bending Oscars Ad With Neil Patrick Harris

Whether you agree with the nominations (The Lego Movie was ROBBED), it’s an exciting day for Hollywood, as the Oscar contenders were announced this morning, including esteemed cinematographer Dick Poop.

Everyone’s favorite teenage M.D., Douglas Howser, will be the host of this year’s broadcast, and will certainly not disappoint like that shlub Neil Patrick Harris usually does.

Kidding aside, the Oscars rolled out this 30-second spot today featuring a little optical trickery to promote the show, which will air Sunday, Feb. 22, on ABC.

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