Morning Update: Ford gets cinematic with Mads Mikkelsen; how newspapers brought down Trump; Spotify unveils vertical ads
https://youtu.be/QMTBTm30JR8
Campaign Live: Ford campaign for new SUV stars Mads Mikkelsen in assassin role
The film, created by GTB, Ford’s bespoke agency in WPP, was directed by Jake Scott for RSA Films and features Danish actor Mads Mikkelsen, who starred as villain Le Chiffre in James Bond film Casino Royale.
Mikkelson, whose will this year appear in Star Wars: Rogue One and Marvel’s Dr Strange, stars as assassin Le Fantôme. The story follows a couple who enter a witness protection scheme after their evidence sends a crime kingpin to jail.
Vanity Fair: How two newspapers brought down Donald Trump
By pouring resources into investigating the G.O.P. nominee, The New York Times and The Washington Post have published some of the most damning exposés of the 2016 election. Donald Trump bashed The New York Times’ “outright lies” yesterday. It was The Washington Post a few days earlier. It’s to be expected. They’ve gotten under his skin by kicking his butt.
Ad Age: Spotify Serves Its First Vertical Video Ads in New ‘Branded Moments’
Spotify is serving its first vertical video ads through a new “branded moments” offering that gives people 30 minutes of commercial-free listening music afterward. The streaming music app is in the middle of a roadshow across Madison Avenue where it is pitching agencies and brands on products including branded moments.
There are things we just don’t see—remote places under the sea, in the savannah or covered in snow, whose joys, dramas and tragedies we aren’t privy to. And yet we affect them.
In ‘Dream’, a beautiful stop-animation video by DDB New York for the Wildlife Conservation Film Festival, four animals facing extinction tell their stories through the words of ‘I Dreamed a Dream’—a song you’ll recognise if you’re a Les Misérables fan.
Ikea moved quickly to take advantage of a Singapore minister’s comments about young people only needing a small amount of space to reproduce with an animated gif of wobbling furniture.
The tactical Facebook post, devised by agency BBH Singapore, came in response to finance and transport minister Josephine Teo’s “You need a very small space to have sex” remark in an interview with the Straits Times last week.
Indiegogo: Dear America, The world needs to send you a (nice) message
It’s the biggest decision in the world and we’re not involved. And in the last election, nearly half of Americans didn’t even get off the couch to vote. The world needs to send them a message. And remind them how powerful their vote truly is.
