Morning Update: Gawker staff condemn decision to remove escort post; Maccas gives away free McFlurrys
Creativity Online: McDonald’s Billboard Dishes Out Free McFlurries When the Sun is Scorching
The temperatures have been scorching in the Netherlands, so McDonald’s took advantage of the extreme heat to promote its famous frosty treat the McFlurry with an unusual billboard. TBWA/Neboko teamed with JCDecaux to create this outdoor ad containing 100 McFlurry cups and connected to a thermometer.
Very Clever marketing