Morning Update: Gawker staff condemn decision to remove escort post; Maccas gives away free McFlurrys

Creativity Online: McDonald’s Billboard Dishes Out Free McFlurries When the Sun is Scorching

The temperatures have been scorching in the Netherlands, so McDonald’s took advantage of the extreme heat to promote its famous frosty treat the McFlurry with an unusual billboard. TBWA/Neboko teamed with JCDecaux to create this outdoor ad containing 100 McFlurry cups and connected to a thermometer.

Adweek: Gawker Staffers ‘Condemn’ Management’s Decision to Remove Post Outing CFO

Gawker editorial staffers are speaking out over management’s decision to take down a post that outed the CFO of publishing powerhouse Condé Nast. The story, based on an anonymous source, reported that the executive, a married father of three, attempted to solicit a male escort.

The story went up last night. Early this afternoon, a group of 6 managers (including Gawker Media Publisher Nick Denton) decided it should be pulled. By the end of the day, Gawker editorial staffers had condemned the decision in an open letter on the site.

Mumbrella Asia: Adidas stages ‘destroy V control’ street football contest in Southeast Asia to launch new boots

Adidas has launched an experiential marketing campaign to launch two new lines of football boots in Southeast Asia – the X15 and ACE15 – for “destroyers” and “controllers” who play the beautiful game.

The sportswear brand is holding a street football competition in Bangkok, KL and Jakarta, where the most creative team wins. Here’s a promo video for the contest.

NY Times: A Wizard at Prying Government Secrets From the Government

When the reporter Jason Leopold gets ready to take on the United States government, he psyches himself up by listening to the heavy metal bands Slayer and Pantera.

He describes himself as “a pretty rageful guy.” He argued recently with the staff at his son’s preschool because he objected to their references to “Indians” and they objected to his wearing family-unfriendly punk rock T-shirts to school meetings.


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