Morning Update: HBO uses shows such as Game of Thrones to introduce HBO Now
https://www.youtube.com/watch?v=ZYAUnEVOz-8
Creativity-Online: Joffrey, Carrie, Tony Soprano and Hannah Band Together to Promote HBO Now
Sex and the City’s Carrie Bradshaw, Girls’ Hannah Horvath, The Sopranos’ Tony Soprano and Game of Thrones’ King Joffrey band together in this fun new ad from HBO, promoting the release of HBO Now, its $15-a-month streaming service that gives viewers access to the channel without having to pay for cable. The supercut pieces together scenes and dialogue from the broadcaster’s top shows to create this celebratory drumroll to the service, available on Apple devices.
AdWeek: New Belgium Beer Is Just What the Doctor Ordered (From His Weird Bike-Couch Contraption)
New Belgium Brewing peddles its Slow Ride Session pale ale in a series of silly Web shorts created by production house Strike Anywhere.
Dr. Don, a mellow therapist with a bushy upper lip, advises patients to relax and enjoy life as he serves them beer during slow rides on a fantastical bicycle-couch contraption. Is this guy licensed? To practice therapy or drive that thing? It’s probably best not to ask.
The New York Times: With Marvel’s ‘Daredevil,’ Netflix Looks to Build Its Own Superteam
In the pantheon of Marvel Comics, Daredevilmight not be the first superhero you’d turn to in a bind.
He doesn’t have the high-tech arsenal of Iron Man or the godlike might of Thor. His few attempts to transcend comic books include an uninspiring appearance in a 1989 “Incredible Hulk” TV-movie and the starring role in a misbegotten 2003 film starring Ben Affleck.
But this neglected champion — New York lawyer by day; vigilante and martial artist by night — has become vitally important to Marvel’s latest ambitions to take its characters from page to screen.
On Friday, Netflix will release all 13 episodes of the first season of “Daredevil,” starring Charlie Cox (“Boardwalk Empire”) as Matt Murdock, the victim of a childhood accident that blinded him but gave him extrasensory powers.
Mashable: Lane Bryant’s #ImNoAngel campaign celebrates sexy women of all sizes
Lane Bryant is redefining what “sexy” means, and it doesn’t involve angel wings.
The women’s clothing store is known for its clothing lines for plus-sized women, including its bra collection called Cacique. The brand’s latest campaign, #ImNoAngel, shows off the fashionable lingerie while celebrating the women who wear it — regardless of their body size.
AdWeek: Dear Kate Wants to Hear About Your First Time, But It’s Not What You Think
Underwear brand Dear Kate is hoping to make “my first period” stories something to celebrate—or at the very least, something that isn’t shameful.
In its newest video, women tell stories about their first time (getting their period, not having sex, but that’s the Oh Henry! reveal behind the first 30 seconds). The three-minute spot, directed by Mary Harron of Process, includes stories of horror (“Oh shit, this is where I’m going to die”) and confusion (“For two days, I just kept throwing out my underwear”), and the copy invites viewers to upload their own “my first period” stories.
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