Morning Update: Elle UK to print on demand; Newsweek lays off staff; AP to automate copy

UK Elle mag set to relaunch

Campaign Live: Hearst Magazines to relaunch Elle UK

Elle readers will be able to pre-order copies of the September issue with a cover of their choice between 1 July and 6 July as part of a “print on demand” distribution approach.

The September edition is available in five different cover options to appeal to different audiences. They will feature Kristen Stewart, Zayn Malik, Hari Nef, Amandla Stenberg, and a specially commissioned bespoke art cover.


Poynter: Newsweek lays off a half-dozen in corporate restructuring

About a half-dozen staffers at Newsweek have been laid off in a corporate restructuring, according to an employee at the magazine.

“Newsweek staffers affected by the restructuring have been notified,” managing editor Ken Li said in a terse memo to staffers obtained by Poynter. “I want to thank them for their contribution in making Newsweek a beacon for hardcore journalism.” News of the layoffs was reported first by Politico.Associated-Press-logoPoynter:  The Associated Press will use automated writing to cover the minor leagues

The Associated Press will begin using an automated writing service to cover more than 10,000 minor league baseball games annually, the news cooperative announced Thursday.

The Associated Press, which routinely covered some minor league stories through the 2006 season, will produce the stories using technology from Automated Insights and data from MLB Advanced Media, which is the official stat-keeper of the minor leagues…

Craig Brommers - Gap and ABercrombie and Fitch

Ad Age: Abercrombie Sues Gap Over Poaching of CMO

Just before the start of back-to-school shopping, there’s a retail battle brewing behind the scenes: Abercrombie & Fitch last week filed litigation against Gap Inc. for the recent hire of Craig Brommers as chief marketing officer of Gap’s namesake brand.

Gap Inc. in January said it had hired Mr. Brommers, who had been senior VP of marketing at Abercrombie for three years. He is scheduled to begin his post at Gap Inc. on July 25, based in the New York office of the San Francisco-based company.

google play music

The Verge: Google extends free trial for Google Play Music and YouTube Red to 4 months

Google has offered pretty generous trials for its Google Play Music / YouTube Red services in the past, including up to 90 days for just $1, but this 4th of July weekend the deal became even sweeter.

First spotted by 9to5Google, the free trial for the $9.99 a month unlimited music streaming service and ad-free YouTube experience has expanded to four months for new subscribers.

IAB superheroes ad ill

Campaign Live: Consumers care more about control than relevance in mobile ads, study shows

The IAB created superhero characters which personify mobile ad types: The Soldier (standard banner), The Star (rich media banner), New Kid on the Block (pre-roll video), Team Jester (in-read), Loyal Help (MPU), Reckless Hero (interstitial)

58% of 1012 adults polled by Differentology for the IAB UK said that mobile ads were better or more acceptable when they were easy to skip or avoid – followed in a list of other criteria by ads that were unobtrusive (52%) and that didn’t slow the page from loading (52%).

Charles McKee - Malaysian Airlines CMO

Mumbrella Asia: Malaysia Airlines head of marketing Charles McKee to depart

Charles McKee, the head of marketing of Malaysia Airlines, is leaving after less than a year with the airline, Mumbrella can reveal.

McKee came in to replace previous CMO Dean Dacko in September last year from Canadian hotelier Delta, and is to move on mid-July, according to sources familiar with the matter.

rejected remain campaign posters

The Guardian: Rejected remain campaign posters revealed by ad agencies

They are the remain campaign billboards that never were.

Adverts put forward by agencies working for Britain Stronger in Europe – and subsequently rejected by campaign chiefs – began to emerge on Thursday as the referendum postmortem gathered pace.


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