Morning update: Heidi Klum designs underwear website; Milk brand creates quirky hero

https://www.youtube.com/watch?v=mjhZ11vGl1Q

Creativity Online: Heidi Klum creates Heidi’s Whities in ad for web-building business Wix.com

Project Runway and Victoria’s Secret aren’t enough for Heidi Klum, so website provider Wix.com is helping her to spread her wings in its latest iteration of the #ItsThatEasy, which launched during the Super Bowl with an ad showing the afterlife of NFL greats.

This time, we see supermodel-turned-mogul Klum tossing out new business ideas with her agent, played by Rex Lee. Some of them aren’t so hot, like vacation spot Heidi’s Hideaways, hi-lo shoe idea Heidi Highs and Lows. But one really hits the spot, a new male briefs line, Heidi Whities.