Morning update: Heidi Klum designs underwear website; Milk brand creates quirky hero

Creativity Online: Heidi Klum creates Heidi’s Whities in ad for web-building business

Project Runway and Victoria’s Secret aren’t enough for Heidi Klum, so website provider is helping her to spread her wings in its latest iteration of the #ItsThatEasy, which launched during the Super Bowl with an ad showing the afterlife of NFL greats.

This time, we see supermodel-turned-mogul Klum tossing out new business ideas with her agent, played by Rex Lee. Some of them aren’t so hot, like vacation spot Heidi’s Hideaways, hi-lo shoe idea Heidi Highs and Lows. But one really hits the spot, a new male briefs line, Heidi Whities.

Ad Week: W+K dreams up another quirky ad hero: the Cravendale milk drinker

Wieden + Kennedy specializes in oddball characters whose very uncoolness—their out-of-time styles and behaviors—is what makes them cool. The agency perfected this approach for Southern Comfort with the beach guy and then the karate guy. And now, it’s created something similar for a very different kind of beverage—Cravendale milk.

W+K London has done plenty of quirky ads for its British dairy client—most notably, 2011’s “Cats With Thumbs” campaign. Now, a new 30-second spot introduces us to the Milk Drinker, a mysterious mustachioed character who’s never without his cool tall glass of milk.

Media Week: Havas goes after management consultants with launch of new division 

Havas Media Group UK has lunched an independent consultancy called HMG Consulting in a bid to compete with management consultancies.

HMG Consulting will aim to service what HMG believes is a growing gap between the work of management consultancies such as Deloitte, traditional agencies and tech suppliers.

Darren Goldie, the former chief development officer at Havas Media, will head the new division.

His team will be made up of people working on business and brand transformation within Havas Media Group across DBi, SCB Partners, WebNarrative, AIS London and Re-Purpose.

The Guardian: Trinity Mirror’s UsVsTh3m and Ampp3d thought to be facing axe as jobs set to go

Trinity Mirror is understood to be preparing to close digital media brands UsVsTh3m and Ampp3d while cutting jobs in the UK to fund a push into North America.

Around 27 roles in total are expected to be lost, with a further eight digital jobs created.

Around 14 people in the the Mirror’s “new formats” team, which includes both sites as well as football-focused spin-off Mirror Row Zed, were put on a 30-day redundancy notice period on Wednesday.



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