Morning Update: Iceland may sue supermarket; UK tyre centre ad goes viral; 500m Yahoo accounts hacked; Tecate’s Trump beer wall


Campaign Live: Iceland v Iceland: country may sue supermarket over use of name

Island nation Iceland is considering legal action against its British supermarket namesake of the use of its name, the country’s Ministry of Foreign Affairs has confirmed. A spokesman for the government department said: “I can confirm that this is being looked into, but no decision has been made.”

The retailer holds the European trademark for the use of the name Iceland, and said it had not been aware of any confusion caused by its name in its 46-year history.

The Poke: Watch this low-budget ad that’s so cringe-making it’s gone viral

When Colne Tyre Centre in Lancashire wanted to introduce their new Sunday opening hours, they decided to let the world, or at least Colne, know with a self-made advert.

Filmed in portrait and featuring a salesman who can’t keep still, the ad urges people to ‘like, share and comment’ on the post for the chance to win not £100, but £200; a fact dramatically announced with the production of two bundles of notes from behind Fidgety Man’s back.

Yahoo brand logoCampaign Live: Yahoo confirms 500 million user accounts were hacked

Yahoo has confirmed that personal information from at least 500 million users was stolen in an attack on its accounts in 2014 by what the tech company called a “state-sponsored actor”.

 The information may include names, email addresses, telephone numbers, dates of birth, encrypted passwords, and, in some cases, encrypted or unencrypted security questions and answers, said Yahoo.

Ad Age: In Debate Ad, Tecate Turns Trump’s Wall Into a Beer Prop

Tecate Light has an answer to Donald Trump’s wall – and, yes, it involves beer.

The Mexican import will debut a TV ad during coverage of Monday night’s presidential debate that makes light of Mr. Trump’s proposal to build a wall along the southern border. In the spot Tecate proposes its own wall – but it’s only three-feet high, the perfect height to rest a beer on for a neighborly chat between Mexicans and Americans.

Ad Age: Jann Wenner Sells 49% of Rolling Stone to Singapore’s BandLab

After a five-decade run full of interviews with pop stars and presidents, the founder of Rolling Stone is selling 49% of the iconic magazine to an Asian billionaire’s son. It’s the first time Mr. Wenner has admitted an outside investor, a deal that encapsulates the plight of an industry fighting to stay relevant in an online age. Wenner Media LLC also owns Us Weekly and Men’s Journal.

Ad Week: Pine-Sol Is Clueless, Except When It Comes to Cleaning, in 19 Fun Prerolls

Most folks won’t be floored by these brief, humorous Pine-Sol vignettes. But that’s probably OK with the venerable brand, which just wants to tell viewers that its grease- and stain-fighting action works on lots of household stuff, not just floors.

Running as Youtube pre-rolls geared to the site’s most popular searches—from “funny cat videos” to “make-up tutorials”—each ad opens by explaining something the product can’t do.

Teenage girls (16-17) shopping and using cell phone --- Image by © Peter M. Fisher/Corbis

What does see-now buy-now mean for fashion marketing.When Lotta Volkova, fashion stylist of Vetements fame,was asked who in the fashion industry is in power today, she simply replied: the consumer. Not the CEO, the editor, the journalist or the fashion critic. The consumer.

Ms. Volkova is right. Out of more than 152 designers presenting collections at this September’s fashion week, 10% are doing it in the see-now buy-now manner.


Campaign Live: Digital Mavericks 2016: The women shaking up digital marketing

Meet the new breed of Digital Mavericks: the women driving digital development on their own terms. Defying the trend that sees so many drop out of the digital sector mid-career, these innovators are making digital a source for social good as well as profit.

Many come from non-marketing backgrounds and credit that with helping them to ‘think differently’. While they are a varied group, they do share some things in common – interests outside of digital that give them a unique slant on their working life and a commitment to helping others succeed. Our panel of judges selected nine of the best from a strong list of nominations.


Mumbrella Asia: Facebook admits it vastly overestimated video view lengths

Social media giant Facebook has admitted it has been overestimating the length of video views on its platform by as much as 80%, according to a report in the Wall Street Journal.

The paper cites a letter sent to Publicis Media in the US which admits the site had “overestimated average time spent watching videos by between 60% and 80%”.



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