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Morning Update: New Star Wars trailer unveiled; Matt Batten to leave Wunderman

The Guardian: Star Wars: The Force Awakens trailer returns to the franchise’s strengths

The new Star Wars: The Force Awakens trailer, unveiled on Thursday, makes the upcoming JJ Abrams-directed sequel look like a lengthy love letter to every series fan who hasn’t stopped complaining since 1999’s The Phantom Menace. From the dogfight inside the ruined hulk of a crash-landed Imperial Star Destroyer to the not-quite-a-surprise appearance in the last moments of the trailer of Han and Chewie, there’s not an uncomfortably racialized alien or a tousle-headed child in sight.

A few of the many, many Easter eggs jammed into the 110-second trailer: a robot hand, presumably Luke’s, the dunes of Jakku, a wrecked X-wing, Darth Vader’s crushed helmet, and what looks like Leia getting a lightsaber of her own. There are also new twists on old formulas: a black-armored villain who looks like an amped-up stormtrooper, a black TIE fighter, and of course Han Solo disguised as an old man … wait, no, that’s just present-day Harrison Ford.

AdWeek: Tourists Give Jason Sudeikis Some Directions in AT&T’s Tribeca Film Festival Ad

Live from New York … it’s Jason Sudeikis.

The former Saturday Night Live cast member appears in “The Tourists,” a 45-second video from BBDO promoting AT&T’s sponsorship of the Tribeca Film Festival, which runs through April 26 (and features three movies starring Sudeikis).

In the clip, the actor encounters two out-of-towners who start “directing” him, Hollywood style, as one of them captures the moment with a smartphone. The tagline is: “There’s a film lover in all of us.”

Campaign: Creative chief Matt Batten to step down from Wunderman

Matt Batten, Wunderman UK’s chief creative officer, is set to leave the agency “to pursue new opportunities”.

Batten is leaving amid a management reorganisation at Wunderman. Mel Edwards has recently been promoted from UK to EMEA chief executive, with Chris Perry joining from Fabric to replace her.

Mumbrella Asia: Amazon highlights India’s increasingly demanding consumers with ‘Show me more’ ad

Online retailer Amazon has launched a campaign in India to flaunt its array of 22 million product options.

In a two-minute ad created by Leo Burnett, the line ‘Aur Dikhao, Aur Dikhao’ (‘Show me more, show me more’) features throughout the ad as consumers demand to see more options.

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