Morning Update: New Star Wars trailer unveiled; Matt Batten to leave Wunderman

The Guardian: Star Wars: The Force Awakens trailer returns to the franchise’s strengths

The new Star Wars: The Force Awakens trailer, unveiled on Thursday, makes the upcoming JJ Abrams-directed sequel look like a lengthy love letter to every series fan who hasn’t stopped complaining since 1999’s The Phantom Menace. From the dogfight inside the ruined hulk of a crash-landed Imperial Star Destroyer to the not-quite-a-surprise appearance in the last moments of the trailer of Han and Chewie, there’s not an uncomfortably racialized alien or a tousle-headed child in sight.

A few of the many, many Easter eggs jammed into the 110-second trailer: a robot hand, presumably Luke’s, the dunes of Jakku, a wrecked X-wing, Darth Vader’s crushed helmet, and what looks like Leia getting a lightsaber of her own. There are also new twists on old formulas: a black-armored villain who looks like an amped-up stormtrooper, a black TIE fighter, and of course Han Solo disguised as an old man … wait, no, that’s just present-day Harrison Ford.

AdWeek: Tourists Give Jason Sudeikis Some Directions in AT&T’s Tribeca Film Festival Ad

Live from New York … it’s Jason Sudeikis.

The former Saturday Night Live cast member appears in “The Tourists,” a 45-second video from BBDO promoting AT&T’s sponsorship of the Tribeca Film Festival, which runs through April 26 (and features three movies starring Sudeikis).

In the clip, the actor encounters two out-of-towners who start “directing” him, Hollywood style, as one of them captures the moment with a smartphone. The tagline is: “There’s a film lover in all of us.”

Campaign: Creative chief Matt Batten to step down from Wunderman

Matt Batten, Wunderman UK’s chief creative officer, is set to leave the agency “to pursue new opportunities”.

Batten is leaving amid a management reorganisation at Wunderman. Mel Edwards has recently been promoted from UK to EMEA chief executive, with Chris Perry joining from Fabric to replace her.

Mumbrella Asia: Amazon highlights India’s increasingly demanding consumers with ‘Show me more’ ad

Online retailer Amazon has launched a campaign in India to flaunt its array of 22 million product options.

In a two-minute ad created by Leo Burnett, the line ‘Aur Dikhao, Aur Dikhao’ (‘Show me more, show me more’) features throughout the ad as consumers demand to see more options.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.