Morning Update: Jeff Bridges serenades sleeping Tom Brady for Ugg; publishers warned against using Facebook photos of minors
Creativity Online: Jeff Bridges Serenades a Sleeping Tom Brady in Ugg for Men Campaign
NFL pro Tom Brady, fellow New England Patriot Julian Edelman and actor Jeff Bridges enjoy some serious downtime in a hilarious series of spots for Ugg for Men.
Created out of Camp & King and directed by Jeff Low of Biscuit Filmworks, the campaign centers on a man’s right to ‘Do Nothing’ and kicked off with the digital video ‘Song’. In it, Bridges sits on the couch alongside a sleeping Brady, serenading him softly with an acoustic version of ‘Buffalo Gals’ that takes an unexpectedly energetic turn.
Guardian: Broadcasters warned against using children’s photographs from social media sites
Broadcasters have been warned not to use photographs of children under 15 that have been posted on social media by their parents, if they invade a child’s privacy.
Privacy guidelines from the Australian Communications and Media Authority (Acma) have been updated to include the threat to children’s privacy from social media, including Facebook and Instagram.
Ad Week: Energizer’s Famous Pink Bunny Is Still Going After 27 Years, and It’s Getting a Makeover
The average rabbit lives between seven and 10 years. But one remarkable specimen is heading toward its 27th birthday. That’s so old for a bunny, in fact, that this particular one is also getting a facelift.
We speak, of course, of the Energizer Bunny—the pink, fuzzy mechanical mascot that wears shades, shuffles around in flip-flops and beats a drum. Chances are you’ve seen it in one or more of the innumerable TV spots that look like ads for something other than batteries—until the needle-scratch moment when the bunny enters the screen, pounding that big drum while the voiceover man extols the batteries that “keep going and going and going.”
McCann has restructured its agency model in Singapore, aligning digital arm MRM with the main advertising agency.
And the agency has installed Nick Handel, who previously led MRM, as CEO of McCann Worldgroup, and current CEO Rob Doswell will now run production arm Craft. The announcement comes a few weeks after McCann lost OCBC, one of its largest accounts.
https://youtu.be/H-pj_DiPbUw
Ad Week: Adobe Gets Unlikely Artists to Create Together in Photoshop Campaign
Ask a tattooist and a master of gold-leaf design to collaborate on a work of art themed “Zero Compromise,” and what do you get? A gaudy gilded shrine to the late, great Ian ‘Lemmy’ Kilmister of seminal metal band Motörhead, of course!
Robert Klem creates tats—and he’s pretty hot with stained glass, too. Ken Davis sets the gold standard when it comes to ornate lettering. They’re the first unlikely artistic duo challenged to “create something awesome together” by Adobe for its ‘Collabograms‘ campaign (a combo of collaboration and Instagram, the social focus here) touting the company’s Photoshop product.
Ad Week: Luke Wilson Made a 360° Video Tour of Shinola’s HQ That’s Actually Worth Watching
If you were to break down the acting career of Luke Wilson in terms of camera types, he’s now entered his fourth scene: First was 16-millimeter. Then came 35-millimeter. Later was the digital revolution. And now, he’s entered the world of 360 degrees.
Wilson and his brother and fellow actor, Andrew Wilson, direct and star in a 360-degree video for Shinola, Detroit’s watch-making, bicycle-building, notebook-crafting gem. The film begins on the roof and takes viewers on a tour of Shinola’s factory to highlight the people behind the products that have already won over two presidents. (Both Barack Obama and Bill Clinton have been seen wearing Shinola watches.)
Poynter: How to throw an intentional, inclusive journalism conference
It’s journalism conference season once again, so you may have spent the past month hopping from city to city learning engagement strategies, swapping war stories and getting free pens from vendors to schlep back to your newsroom.
If you’re anything like me, you can quickly get overwhelmed by the August through September conference season. Conference days are long and require a lot of mental energy. And having weekends filled with conferences in between long weeks in a newsroom means there’s not much time to rest for the next work week.
