Morning update: Jon Stewart farewells Daily Show, Johnnie Walker gets scientific
Ad Age: Jon Stewart’s ‘Daily Show’ farewell wasn’t his most watched episode but it was close
Jon Stewart’s swan song on “The Daily Show” pulled in 3.5 million viewers, making it the second most-watched episode in the show’s history. It trailed only an October 2008 episode that featured then-Senator Barack Obama, which was watched by 3.6 million viewers.
Mr. Stewart’s final night as host drew 1.8 million viewers in the all-important 18-to-49 demographic.
Aside from the 3.5 million that watched the show on Comedy Central, another 1 million streamed the episode via the Comedy Central app, “The Daily Show” website and Hulu, the network said.
Mumbrella Asia: Johnnie Walker brings flavours of Blue Label to life through music at Resorts World Genting
Johnnie Walker staged an experiential marketing event at a casino in Genting, Malaysia this week using a specially made church organ that produces music that, in combination with a visual display, enhances the flavours of Blue Label, the brand’s most expensive malt.
Held in a purpose built dome on the top of Resorts World Genting, high-rollers gathered for a performance by Simon Little, who composed and performed a piece of music made in consultation with neuroscientists to bring out the six tastes of the whisky for the audience sipping the drink.
Media Post: GOP Presidential debate most watched show (outside sports) in history
High media blitz surrounding the controversial Donald Trump helped rocket the first Republican presidential debate into cable network program history.
A massive 24 million viewers, according to Nielsen, tuned in to watch the debate, aired on the Fox News Channel. And some 8 million 25-54 viewers — the key news demographic for advertisers — showed up Thursday night.
The debate now registers as the most-watched non-sports cable TV program in history. Last October, the Season Five premiere of “The Walking Dead” pulled in 17.3 million viewers — the previous record holder.
Creativity Online: The Internet is having a field day with Time’s Palmer Luckey cover
Admittedly, virtual reality is a hard thing to illustrate. The experience itself can’t be replicated on a flat screen, and it’s best conveyed when you actually don the (for now) bulky headsets it requires.
So you can imagine Time magazine’s predicament when it decided to put Oculus Rift founder Palmer Luckey on its cover this week, promoting a story about how virtual reality is “about to change the world.”
Ad Age, for example, used a baby in VR goggles to showcase our own cover story about the burgeoning tech. Time, however, decided to capture VR poster boy Mr. Luckey donning his headset and leaping like Peter Pan on a sandy shore. The cover line reads, “The Joy of Virtual Reality.”
The Guardian: Harvest of Facebook user data prompts calls for tighter privacy settings
Software developer exploits loophole to obtain thousands of names, pictures and locations of users who link their mobile phone number with account.
Facebook has been urged to tighten its privacy settings after a software engineer was able to harvest data about thousands of users – simply by guessing their mobile numbers.
The developer obtained the names, profile pictures and locations of users who had linked their mobile number to their Facebook account but had chosen not to make it public.
