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Morning Update: Kevin Bacon does ads for eggs

AdWeek: Kevin Bacon Does Ads for Eggs, Because What Goes Better With Eggs Than Bacon?

Kevin Bacon has traded off the whole “six degrees” things in ads for years. Now it’s time to put the Bacon to work.

And that he does in an amusing if obvious campaign from Grey New York promoting eggs on behalf of the American Egg Board. Because after all, nobody knows eggs better than bacon. Or Bacon.

Mumbrella Asia: David Beckham fronts glitzy campaign for Singapore casino giant Marina Bay Sands

Singapore casino giant Marina Bay Sands has launched a regional brand campaign led by David Beckham and created by American ad agency AR New York.

In a polished two-minute film directed by Anthony Mandler, the English footballing star plays a first-time sampler of the complex’s luxury shopping, fine dining and glamorous bars with views of the Singapore skyline. The casino is not featured in the ad, which ends up with Beckham drinking and socialising with beautiful people at MBS’s roof-top bar at Sands SkyPark.

Campaign: RB calls global contest for Nurofen business

RB is reviewing the global advertising account for the ibuprofen brand Nurofen, putting the incumbent, Club Havas, on alert.

Euro RSCG – now known as Havas Worldwide, which is part of Club Havas – lost the business to Mother in 2009 but reclaimed it at the end of 2010. Euro RSCG picked up the consolidated £800 million RB account in July 2006.

Journalism.co.uk: Vox looking to a future in video by and for ‘digital natives’

Social media skills are becoming a core competency for staff at digital publisher Vox Media, which is looking to produce more stories native to these platforms.

“An increasingly important thing for us is that we’re in a multiplatform world and how do we make the most of these platforms natively?” said Vox Media president Marty Moe speaking at the Digital Media Strategies conference in London today.

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