Morning Update: Klondike Bar plays doctor with a hot candy nurse; Mad Men final season sees drop in ratings in the US; Maxwell House says its coffee is good, not great

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Klondike Bar Plays Doctor With a Hot Candy Nurse, and a New Product Is Born

“Best ice-cream bar ever conceived? That would be the Klondike Kandy Bar, born an indeterminate number of months after an illicit tryst between a regular Klondike Bar and a tall, striking, chocolatey candy-bar nurse—according to a male shopper’s adult-movie-addled brain in this sweet spot from The VIA Agency.”

Mumbrella Asia: Publicis Worldwide eyes further change in Asia after China restructure

“Publicis Worldwide, one of the quietest ad agency networks in Asia, is eyeing further change in the region after dramatically restructuring its Greater China operation.

Global CEO Arthur Sadoun is to take personal control of China after the exit of Jeffrey Yu, Greater China CEO.”

The Guardian: Andy Coulson: idea Milly Dowler was working in a factory was nonsense

“Andy Coulson thought the idea that Milly Dowler had left home and gone to work in a factory in Telford in 2002 was “nonsense”, the phone-hacking trial has heard.”

AdAge: How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango, Line and WeChat

“”What in the world is WhatsApp?” Reuters echoed the question many in the U.S. were asking when Facebook acquired the mobile messaging app in February for a stratospheric $19 billion. WhatsApp was more familiar to the rest of the world, where it had built a bulk of its estimated 450 million users — and where other competitors were gaining steam.

Each began as “over-the-top” applications to avoid texting charges, but they’ve quickly blossomed into vibrant social media portals that are robbing users from Facebook and Twitter.”

The New York Times: Steep Drop in Ratings as ‘Mad Men’ Begins Its Final Season

“Viewers seem to be a little less mad about “Mad Men,” as the much-honored AMC drama enters the first half of its final season: Ratings were down a steep 34 percent on Sunday night for the seventh season premiere.”

The Guardian: Google increased its UK advertising spending by 50% to £45m in 2013

“It may take the lion’s share of advertising spending online, but Google is also raising its spending on adverts in the UK, which was up by 50% last year to £45m, ahead of telecoms firm O2, National Lottery operator Camelot and confectionery firm Mars.

After five years of advertising in Britain Google is at No 31 in the top 100 UK advertisers, according to Nielsen Ad Dynamix – which monitors ad spending on TV and radio, in print, online and direct mail.”

AdWeek: Ad of the Day: Maxwell House Says Its Coffee Is Good, Not Great, and Means It

“In an age where you can find a Starbucks on every block and a trendy café frequented by coffee snobs who wouldn’t be caught dead in a Starbucks on every other block, the task of making old-school home-brewed coffee appear even remotely cool would seem nearly impossible. And that, presumably, is why Maxwell House isn’t even trying.

The 122-year-old, Kraft-owned brand is undergoing a major overhaul in its marketing strategy. But instead of attempting to remake itself into some sort of hip Starbucks alternative—”Hey millennials, these coffee grounds are turnt up!”—Maxwell House borrowed from its own classic “Good to the last drop” slogan to come up with a core message that its product is, well, good.”


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