Morning Update: Kmart’s ‘Jingle Bellies’ Christmas ad; ‘Kick the Habit’ campaign wins at Singapore’s Hall of Fame Awards

Mashable: Kmart’s ‘Jingle Bellies’ ad is a fat load of fun

“Santa’s belly’s got nothing on Kmart’s Joe Boxer men.

In its new holiday ad for its branded boxer collection, Kmart employs a group shirtless, pajama-clad men to use their bellies (that shake like bowls full of jelly) as the percussion accompaniment to “Jingle Bells.” The ad is appropriately named “Jingle Bellies.”

The one-minute spot is a follow up to Kmart’s insanely viral 2013 Joe Boxer ad, “Show Your Joe,” which had males in boxers play the holiday tune using just bells and their hips. The ad racked up more than 18 million YouTube views.”

Campaign: The Post Office’s first Christmas TV campaign in five years

“The Post Office launches its first Christmas campaign on TV in five years tonight, with a 60-second spot featuring the actor Robert Webb and the singer Pixie Lott.

FCB Inferno created the ad, which is called “get Christmas all wrapped up”, and talks about The Post Office’s longer opening hours and discounts in a bid to get more people using the service over the festive season.

The ad opens in a Post Office, with a flamboyantly dressed Webb – playing the minister of Christmas – and his dachshund helper. Webb light-heartedly describes how the Post Office can help people over Christmas and is joined by Lott who arrives in the Post Office to send presents.”

Mumbrella Asia: ‘I want Germany to win’ anti-gambling ad wins at Singapore’s Hall of Fame Awards

“The ‘Kick the Habit’ campaign for the National Council on Problem Gambling, which made international headlines for inadvertently predicting the result of the World Cup in June, has been named among the campaigns of the year by the Institute of Advertising Singapore’s Hall of Fame Awards.

The campaign, which features a boy who laments that his father has bet his life savings on Germany to win the World Cup, was widely parodied for seeming to encourage rather than discourage gambling – because the boy turned out to be correct. The ad won bronze in the integrated category.”

Campaign: Farfetch appoints Droga5 for global account

“Droga5 has won the luxury online retailer Farfetch’s global advertising account.

The London-based agency won the account after a competitive pitch against seven other agencies from the U.S. and U.K. It marks the first time that Farfetch has appointed a creative agency.

Farfetch has tasked the agency with creating a print, digital and experiential campaign across the business’s key markets in a bid to become better known.”


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