Morning Update: Here’s what happens when stoners try coffee
AdWeek: Here’s What Happens When Stoners Try Actual Coffee at an Amsterdam Coffee Shop
Amsterdam is known for its famous “coffee shops,” but coffee is not the main attraction. Amsterdam-based coffee brand Moyee hopes to change that—and make the city better known for coffee as well. But it can’t avoid the pervasive influence of that other mind-altering substance entirely.
So, with help from 180 Amsterdam, it orchestrated a special taste test. Cannabis is said to heighten one’s senses of taste and smell, so it had real people (not actors) try its coffee—while under the influence.
AdAge: Five Things You Should Know About Heinz-Kraft Merger
The Kraft-Heinz merger announced Wednesday might be the strongest signal yet of the new world order shaping the packaged food industry. It begins with cost-cutting and ends with a strategy of only spending on marketing that is proven to work.
By joining forces, Kraft and Heinz executives expect to squeeze out $1.5 billion in annual cost savings by the end of 2017. The merger, orchestrated by 3G Capital and Berkshire Hathaway, comes as consumers increasingly shun big brands sold at the center-of-store in favor of fresh foods.
Mashable: Parody iPhone 6 ads poke fun at your crappy selfies
Apple’s “Shot on an iPhone 6” campaign consists of billboards of beautiful vistas and high-quality images taken with the company’s flagship smartphones.
Designed to showcase the impressive quality of the latest iPhone’s camera, the campaign’s only flaw is that it ignores the most common type of photos iPhone users take: bad ones.
Two pranksters working in the advertising world — who asked Mashable to remain anonymous — set out to solve that problem by installing their own satirical versions of the ads around the San Francisco area. They uploaded images of their work to a Tumblr called “Also shot on iPhone 6.”
Mumbrella Asia: Starcom wins network of the year at Festival of Media Asia
Media agency Starcom has won APAC network of the year at the Festival of Media Asia Awards for campaigns for clients including Just Car Insurance, Optus, Virgin Mobile, AIA and Samsung.
OMD Australia claimed campaign of the year with Penny the Pirate for Luxottica.
The New York Times: Jeremy Clarkson Loses Contract as Host of BBC’s ‘Top Gear’
Jeremy Clarkson has reached the end of the road, at least with the BBC.
Mr. Clarkson, the popular and moneymaking host of BBC’s “Top Gear,” an entertainment show built around cars and British macho, was told on Wednesday that his contract, which is up at the end of March, will not be renewed, the BBC said.
The decision comes after Mr. Clarkson, 54, was accused of verbally and physically attacking a BBC producer, Oisin Tymon, after Mr. Clarkson returned to a Yorkshire hotel after a late-night drinking session to find that there was no hot food served at that hour.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Brilliant idea.
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Takes stoner advertising to a whole new level.
Respect.
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thats coffee ad is fantastic.
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