Morning Update: Lego’s (suprisingly low) ad spend; PopSugar’s new social media tool; how to get 20m views and no revenue


Campaign Live: Lego spent less than £2,500 on ads with Daily Mail in last two years

Lego’s decision to halt promotional activity with the Daily Mail should not hit the paper’s ad revenues because the toy-maker has spent less than £2,500 with the title since the start of 2015.

Lego UK spent £626 on digital with the Daily Mail so far in 2016 and £1,852 with the Daily Mail, in Scotland, in 2015, according to estimates by Nielsen given to Campaign. Even those figures may overestimate Lego’s media spend.


Ad Week: How PopSugar’s New Tool Will Help You Stay Ahead of Social Media Trends
On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren’t so much ‘trending’ as they are ‘trending three days ago’. Enter TrendRank.

TrendRank was created by PopSugar, and the inspiration came out of a hackathon. PopSugar is a media company with Silicon Valley roots, as Chris George, the svp of product marketing and sales strategy, told Adweek.


Ad Age: Tastemade’s getting 20 million monthly views (but no revenue) from its Instagram Stories

After surging on Instagram in the past year, Tastemade is getting people to watch its Instagram Stories content.

In October, Tastemade’s main Instagram channel generated 20 million views on its Instagram Stories content. The account, which publishes three to four stories per week, is consistently getting more than a million views per story, a spokesman said.

Gawker logo

Poynter: Seeking to combine its properties, Univision lays off at least 200

Months after agreeing to acquire the company formerly known as Gawker Media Group, Univision is laying off at least 200 staffers in a companywide push to operate its digital businesses more efficiently.

The layoffs will entail cuts to the company’s digital newsrooms — including that of Fusion, its millennial-focused news brand — and trimming from the business and operation staffs at some of its properties.


Mumbrella Asia: All brands should be on Google+ suggests content marketing expert

Google+, Google’s struggling social media network, is being hugely underused by marketers looking to build their brands through content, a content marketing expert suggested today.

Giving an online seminar this afternoon hosted by Digimind, Andrea Edwards, a former IDC, Microsoft and Novus executive, and executive director of the Asia Content Marketing Association, said that more brands should be thinking about Google+ because of its benefits to SEO.


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