Morning Update: LG campaign plays on mum’s regrets; Japan turns passed out drunk people into PSA billboards while they sleep

Miranda Ward

May 30, 2014 8:23

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=n1WjO84xx_g

AdWeek: Ad of the Day: Mom’s Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign

“Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous “Mom Confessions” ad campaign for LG appliances.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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Morning Update: LG campaign plays on mum’s regrets; Japan turns passed out drunk people into PSA billboards while they sleep

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