Morning Update: LG campaign plays on mum’s regrets; Japan turns passed out drunk people into PSA billboards while they sleep

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Ad of the Day: Mom’s Inner Voice Is Funny, Dark and Full of Regrets in LG Campaign

“Emotional isolation. A loveless marriage. The gnawing regrets of adulthood. Welcome to the surprisingly dark and awkwardly humorous “Mom Confessions” ad campaign for LG appliances.

At first, these four spots from Hill Holliday seem like pretty standard daytime TV fare: A mom waxes light and cheeky on her favorite dish washer, refrigerator, washing machine and oven. But taken together, they paint a rather bleak portrait, like a cross between FX’s Louie and Ibsen’s Hedda Gabler.”

The Guardian: Coulson ‘far from perfect but that does not make him guilty of phone-hacking’

“Andy Coulson was “far from perfect” either professionally or personally but this does not make him guilty of charges in the phone-hacking trial, the jury has been told.

The former News of the World editor had already admitted that he would not have got the job as the Conservative Party spin doctor in 2007 had David Cameron known he knew about the hacking of David Blunkett’s phone, his defence counsel said.”

The New York Times: Head of Programming at Fox Is Stepping Down

“Kevin Reilly, who led the entertainment programming at the Fox network to high points that were followed by some recent lows, announced Thursday that he was stepping down at the end of next month.

Mr. Reilly, who had been in his position for seven years, previously served as the president of NBC Entertainment, and earlier was the top programmer for the FX cable channel, another division of Fox.”

Mashable: Why Taco Bell Went Loco for Snapchat

“Taco Bell doesn’t shy away from risk.

The company, in fact, was founded as a result of one taken by a restaurateur nearly 50 years ago.

In the late 1950s, Glen Bell set out to shake up the fast food industry and give it more than just hotdogs and hamburgers. Though there wasn’t yet a billion-dollar market for quick-service Mexican food, Bell was convinced the genre would catch on.”

AdWeek: Drunk People Passed Out in Japan Get Turned Into PSA Billboards While They Sleep

“Next time you’re out at a bar tying one on, you might want to reconsider your choices—if you happen to be drinking in Japan.

Ogilvy & Mather and bar chain Yaocho bring us this glimpse into a strange phenomenon in Japan where lots of people apparently literally drink till they drop, and sleep on the street.”


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