Morning Update: Liam Neeson narrates tourism ad for Ireland; Martin Sorrell in line for £36m bonus
https://www.youtube.com/watch?v=DXifIS5pBi4
AdWeek: Liam Neeson Narrates This Gorgeous Tourism Ad for Ireland Timed to St. Patrick’s Day
Liam Neeson is a big softy when it comes to St. Patrick’s Day.
The tough-guy actor provides a heartfelt voiceover for this 60-second Discover Ireland tourism spot, waxing poetic about his homeland.
“Every year, on St. Patrick’s Day, the world goes green,” he begins, as landmarks like the Leaning Tower of Pisa, Sydney Opera House and Paris’ Moulin Rouge, all lit in emerald hues, flash by. “But here in Ireland,” he continues, “every day is bathed in green.”
Mumbrella Asia: Chinese internet users more open than any to brands using their personal data online
Most internet users in China want technology to help filter the messages they see, and want brands to help manage their information online, a study by Microsoft has found.
The study of netizens in Brazil, Canada, France, Germany, Italy, Netherlands, Russia, Spain, Sweden, UAE, UK and US found that people in China are much more likely to agree to brands using personal information collected online – nine out of ten compared to six out of 10 globally.
And close to 90 per cent of people asked in China say they want digital services to help manage information shared online – higher than the global average of 80 per cent, according to Microsoft Advertising’s bi-annual Digital Trends report.
https://www.youtube.com/watch?v=O925jNVmpOQ
AdWeek: Durex Discovers Sexy Smartphone Technology That Helps Couples Get Closer in Bed
There’s lots of sexy smartphone functionality out there, but not too much that’s actually sexual. But now, Durex claims to have discovered phone technology that helps couples get closer in the bedroom.
Check out the video below, which has notched an impressive 21 million views in just five days. Seems people are craving tech-enhanced sex—or perhaps its opposite.
Campaign: Martin Sorrell in line for £36m bonus
Sir Martin Sorrell, the chief executive of WPP whose pay has caused protests among shareholders in the past, is in line to receive a £36 million bonus.
The bonus means Sorrell will keep his title as the FTSE 100’s best-paid chief executive.
The £36 million award comes from WPP’s discontinued Leap (Leadership Equity Acquisition Plan) long-term incentive plan, which is tied to the company’s performance and will pay out the full amount for 2014, meaning £79 million worth of shares will be split among WPP’s 17 top staff.
Mashable: Facebook finally opens its data firehose to select advertisers
Until now, Facebook has been wary of doling out big data to advertisers. It’s a practice long used by Twitter — a company that has profited immensely from it.
But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company.
For now, Topic Data will only be available in the U.S. and U.K. to a “limited number of DataSift’s partners.” All of the partners will be Facebook-approved.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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