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Morning Update: LinkedIn reveals Oscars ad; Ogilvy CEO departs; Mobile World Congress key issues; NBC replaces ads with branded content

YouTube: You’re closer than you think

“The future is all about what you do next and we’re excited to help you get there. Ready for your moonshot? You’re closer than you think.” – LinkedIn releases its first TV commercial which will air during the Oscars.

LinkedIn logo

Tech Crunch: LinkedIn Problems Run Deeper Than Valuation

In little over a month, shares in LinkedIn lost over half their value — because of poor growth forecasts, fears over future income, and even investor concerns over a tech bubble. The issues facing LinkedIn, however, go beyond the company itself.

The problem stems from each of the company’s revenue streams, which ultimately diminish the business value of using the service. Whether it’s being paid to promote content, focusing on sales and recruitment over other professions, or interruptive advertising, these streams incentivise poor behaviour by individual users on the site.

Miles Young leaves Ogilvy in September for a new post at Oxford University. Photo - Ogilvy & MatherAd Week: Departing Ogilvy CEO Miles Young Reflects on Tempering a Proud Legacy With Humility

For nearly 35 years, Miles Young’s life has been built around Ogilvy & Mather, the agency where he consistently climbed the ranks, eventually becoming global CEO in 2008.

Now with Young’s agency tenure nearing its end and his successor, John Seifert, in place, the transition of power atop the storied network is officially underway.

As Young prepares to leave Ogilvy to take a top administrative post at Oxford University in September, he is reflective about his time in advertising and the WPP agency that has been so formative in that career.

 

Samsung’s Mobile World Congress event had plenty of Gear VR headsets. PR photo

A Week: The 10 Most Interesting Stats Revealed at Mobile World Congress 2016

BARCELONA, Spain—Mobile World Congress wrapped up Thursday with a record 100,000 attendees. From stats on Netflix signups to mind-blowing numbers from companies powering mobile phones, here are the 10 figures that got people talking this week.

1. Netflix is notorious for being tight-lipped when it comes to stats about its platform (particularly for ratings), but the streaming service revealed a few nuggets of data here.

Scott Mirer, vice president of the device partner ecosystem, said 42 percent of all signups were registered for a desktop or laptop, and 27 percent of signups were for phones last year.

 

Gary Steele and Hagan de Villiers - TBWA-SingaporeMumbrella Asia: TBWA\Singapore names joint ECDs

Ad agency TBWA has named two executive creative directors in Singapore, Gary Steele and Hagan de Villiers.

The duo will report in to Edmund Choe, Singapore and Southeast Asia chief creative officer.

Steele rises into the new role after a stint as regional CD for TBWA\Singapore, working on campaigns such as Standard Chartered Bank ‘Here for good’, and Airbnb’s ‘Welcome to Airbnb’ and ‘A Different Paris’ campaigns.

NBC BuzzFeed branded contentAd Week: NBC and BuzzFeed Will Replace 30 Minutes of Commercials With Branded Content

When BuzzFeed announced Thursday it had hired its first executive creative producer to start ramping up content for brands, we didn’t think the results would come this quickly.

In its first sales partnership since NBCUniversal’s $200 million investment, the BuzzFeed creative team has developed branded content for American Express that will replace about 30 minutes of national ad spots during prime time Monday. The Leap Day stunt is no small feat considering a typical hour of prime time has around 16 minutes of commercial time.

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