News

Morning Update: Loving lesbian couple in ad shocks India; Twitter CEO Dick Costolo stepping down

Mashable: Loving lesbian couple in ad shocks India, then goes viral

A groundbreaking commercial in India portrays a relationship between two women that has swept the traditional country, where being gay could send a person to prison.

Clothing brand Anouk Ethnic Wear’s three-minute spot, called “The Visit,” shows a live-in couple chatting casually and primping in preparation for a visit from one of the woman’s parents.

The Wall Street Journal: Twitter CEO Dick Costolo Stepping Down

Dick Costolo is stepping down as Twitter Inc.’s chief executive after five years, as Wall Street began losing faith in him and the social-media company’s future growth.

The move puts a spotlight back on co-founder and Chairman Jack Dorsey, who will serve as interim CEO while he remains chief executive of payments startup Square Inc. Mr. Dorsey was Twitter’s first CEO from May 2007 to October 2008.

Twitter said it would be looking both inside and outside the company for a new chief.

Mumbrella Asia: Babies compete in online game show to win parents prizes in campaign for Comfort

An online game show in which babies compete to win their parents either a soft toy or an expensive gift was the idea behind a campaign for Unilever’s Comfort detergent brand in Asia.

A case study video, uploaded to Ogilvy Asia’s YouTube channel yesterday, found that 86 per cent of babies prefer soft objects to goods coveted by their parents such as motorbikes, shoes or necklaces.

Campaign: Volvo shifts global creative account out of Grey London

Volvo Cars has shifted its global creative account out of Grey London. The car-maker’s global campaigns will now be produced from Sweden, China and the US.

Grey London was appointed as Volvo’s global creative agency after a pitch in December 2013. But, following a change in strategy, Volvo will now work more closely with agencies in its key markets.

 

The New York Times: Line Music, a New Streaming Service, Aims at Japanese Market

As listeners around the world turn to streaming music, there has been oneimportant holdout: Japan. More than 80 percent of the sales in the country are still on physical formats like CDs, and the industry in Japan has been resistant to allowing streaming services to take root.

On Thursday, a new service arrived that could change that. Line Music, from the company that operates the hugely popular messaging app Line, opened in Japan ahead of both Spotify and Apple Music, advertising 1.5 million tracks and prices as low as $4 a month.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.