Morning Update: Matthew McConaughey and Jimmy Kimmel made ads for Austin video store
AdWeek: Matthew McConaughey and Jimmy Kimmel Made 3 Local TV Ads for an Austin Video Store
Matthew McConaughey and Jimmy Kimmel have taken it upon themselves to get some attention for an old-school video store in Austin, Texas, and they’ve created three hilarious local TV ads to accomplish this mission.
Vulcan Video is the kind of store that still rents VHS tapes, yet it has somehow managed to hang on in the digital age, and since Kimmel was in Austin for SXSW anyway, he decided to give back to the local economy by showing them what’s special about Vulcan Video—”other than the fact that it still exists.” (Vulcan was one of many submissions Kimmel received aftering putting out a call for a local business to stump for.)
Mumbrella Asia: Xiaxue exposes Gushcloud for paying celebrity bloggers to write negatively about Singtel rivals, Singtel denies issuing brief
Social media marketing network Gushcloud has found itself at the centre of a controversy for paying its bloggers to write negative things about the rivals of client Singtel, in apparent breach of Singapore’s code of practice on comparative advertising.
Singaporean lifestyle and beauty blogger Wendy Cheng, who writes for Gushcloud’s rival blogger network Nuffnang under the name Xiaxue, leaked a brief from Gushcloud on her blog that showed that its celebrity bloggers were encouraged to post negative comments about Singtel rival telcos StarHub and M1. Xiaxue is embroiled in an ongoing spat with Gushcloud, accusing the firm of inflating earnings and its bloggers of masking ads in a post at the end of last year.
AdAge: Because of a Facebook Ad, Three Will Go to Jail in Myanmar
In December, a bar in Myanmar posted a promotion for a happy hour on its Facebook page. The promo showed an image of a Buddha wearing headphones and promised bottomless frozen margaritas.
Because of that post, the bar’s general manager — a New Zealand expat — and two local associates were sentenced Tuesday to two and a half years in prison for charges including insulting religion.
The promotion was apparently crafted without a massive effort or time investment – margarita was spelled “mararita.” It sparked an outcry from locals angry that the Buddha had been used to advertise a bar. Though the bar apologized profusely, the case blew up, becoming a cause for international human rights activists who were shocked that a cultural blunder on a Facebook page might lead to tough prison sentences.
Mashable: 7 ways to improve your video ad campaign
Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion.
Everyone wants in on the action (including brand marketers). And why not? Video ads deliver great performance, and can pack a lot of storytelling in a matter of seconds (as Budweiser’s “Lost Dog” Super Bowl ad makes clear).
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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