Morning Update: Mike Myers does Sears ad with his brother; Tiffany & Co’s Christmas ad
https://www.youtube.com/watch?v=1ZVJytPS74g
AdWeek: Mike Myers Does a Hilarious Sears Ad With His Brother, Who’s Worked There for Decades
“Sears Canada is struggling mightily, but it has a secret weapon in a celebrity connection.
Peter Myers has worked at Sears Canada for 32 years. And it turns out his brother is Mike Myers, who agreed to do this amusing ad playing up their connection. The spot—directed by Hungry Man’s Bryan Buckley—is nicely self-aware, too, as it comically refers to the retailer’s problems. And Mike and Peter’s banter is funny, natural and well written.”
Not sure about the Sears commercial. It kind of falls flat. I think it would have been better to focus on the brother – and have Mike more in the background.