Morning Update: Muhammad Ali’s ad pitches; L’Oréal adds make-up to selfies; Mary Meeker’s trends report
Ad Age: Watch Muhammad Ali’s Ad Pitches
Muhammad Ali’s early career was as polarising as it was powerful. His views on political matters, like opposing the Vietnam War, drew praise and rebukes across the political spectrum. But over time the boxing great, who died on Friday, evolved into a beloved figure widely embraced by establishment forces in America.
Ad Week: L’Oréal Will Add Makeup to Selfies as the First Beauty Brand Snapchat Lens
On Saturday, L’Oréal Paris ran the first Snapchat lens ad for a beauty brand to promote its Infallible Silkissime eyeliner.
Similar to Snapchat’s other lenses, users can add a sponsored graphic by using the app to take a front-facing photo. L’Oréal’s graphic applies eyeliner in the shape of a cat eye, mascara, foundation, blush and a lip colour to selfies. And when the app detects that someone has raised their eyebrows, camera lights flash around the person before the L’Oréal logo pops up with a heart next to it.
22 Things From Mary Meeker’s Internet Trends Presentation That Marketers Need to Know
Venture capitalist Mary Meeker’s annual presentation always gets the tech industry’s attention as a gauge of where digital trends and marketing are and where they’re headed in the coming years, and this week’s presentation was no exception.
However, combing through her massive presentation is tough, so R/GA’s associate director of connections planning, Mickey Goldstein, went through all 213 pages of the deck and narrowed it down to the 22 points he thinks are most important.
Independent: Top Gear: BBC defends Chris Evans show after ‘fake’ audience laughter claims
In the weeks running up to the rebooted Top Gear, numerous sources have spoken negatively about the show’s production, one recently claiming that ‘unimpressed’ audience members ‘left filming early’. Unfortunately, the first episode did little to disprove these claims; viewers at home were left disappointed by the show, despite Chris Evans stating the ‘FACTS’ prove it was a success.
Brand ambassadors represent a perfect opportunity for companies to leverage the popularity of chosen figures and tell a story directly to a targeted audience; however consumers have become more savvy and cynical of such partnerships when there is evidently a lack of natural affinity in the relationship.
Mumbrella Asia: Isentia closes in on four Asia acquisitions
Media intelligence firm Isentia is on the acquisition trail in Asia, buying South Korea firm Social Net Creator and closing in on three more deals in the region.
The company that acquired King Content in August last year has acquired the Korean media intelligence firm to gain entry to that market, and shared with the Australian stock exchange that it has also made an acquisition in Thailand, although no further details were given.
