Morning Update: New Day to close; is Spotify part of your media strategy?; 24 Hours With… Saatchi China’s CCO; Time Warner apologises
Spectator: Trinity Mirror’s New Day to close on Friday
When the New Day was first launched in February, Trinity Mirror’s chief executive Simon Fox made clear that the company would close the title if it failed to deliver results. However, Mr S is pretty sure that he didn’t anticipate having to make such a decision quite so soon.
Just over two months since its launch and with circulation now below 40,000, Steerpike understands that the New Day‘s final issue will be on Friday. Mr S’s mole says that staff at the paper have been informed today that it will close and a formal announcement is expected to follow tomorrow.

 
	
New Day? Never heard of it…