Morning Update: New Samsung ad burns Kindle, Surface and iPad; Stephen Hawking lends voice to children of Syria
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=6nFe_SWcq4Q
Mashable: New Samsung Ad Burns the Kindle, Surface and iPad
“Oh, you poor Luddite, with your keyboard, battery dock and mouse. You call that a tablet? It’s positively Neanderthal. And that iPad? Why can’t it do two things at once? Let’s not even get started on the Kindle, because that dinosaur only lets you read books.
That’s the tart, smug and rather effective message in a new ad that will air on national television for Samsung’s Galaxy Tab Pro on March 19. The spot not only shows the souped-up tablet’s capabilities (multitask, mainly), but also casts aspersions on other leading devices on the market.”
https://www.youtube.com/watch?v=-YKlr1Sq-jE
AdWeek: Heartbreaking PSA Features Real Quotes From Syrian Children, Voiced by Stephen Hawking
“The children of Syria don’t have a voice, so rock star physicist Stephen Hawking is lending them his.
Hawking is a man who knows what it’s like to live without a literal voice. And in case you missed his op-ed in the Washington Post and elsewhere, he feels passionately that the youth of Syria need people to speak about the injustice they’re suffering.”
Mumbrella Asia: HIV awareness billboard in gay Tokyo district modified after complaints over indecency
“An HIV awareness billboard put up in a gay district in Tokyo has had to be modified after the local authorities received a number of complaints from members of the public.”
AdWeek: Can This Ridiculously Fancy Glass Make Your Coca-Cola Taste Better?
“Treating Coca-Cola like it’s high-end wine is ridiculous—the stuff of parody. And yet the world’s most popular sugar-water brand has graciously partnered with luxury glassware maker Riedel for your smirking bemusement.
The product of their collaboration, a $20 glass that the brands claim is specially designed to favor Coke’s flavor profile, may in fact make your $1 soda seem to taste better.”
Mashable: Google and Facebook Control Two-Thirds of U.S. Mobile Ad Market
“Mobile advertising is booming, but the rising tide is primarily lifting two boats.
Facebook is nearly monopolizing the growth in the global mobile ad industry, having more than tripled its share of the market from 2012 to 2013, according to a report from eMarketerreleased on Wednesday. Google remains the dominant force with just under half of the mobile ad market with 49.3%, a slight decline from 2012 when it enjoyed about 53% of the market. Between Google and Facebook, the two companies how control 66.8% of the U.S. mobile ad market, according to the report.”
https://www.youtube.com/watch?v=DZHXDnieVEw
AdWeek: After This Ad, You’ll Fight the Urge to Sexy-Dance Across the Airport
“Cadbury’s latest video spot for its Ritz and Lu bars features a dancing passport officer who, from the looks of it, might have been a better fit at the Ministry of Silly Walks.
In a continuation of the brand’s recent dance-centric ads like “Yes Sir I Will Boogie in the Office” and James Corden’s city-spanning lip sync, this new installment brings us an airport employee dancing up the world’s longest escalator and striking a pose on a courtesy cart that appears to be driving itself. For once those aren’t completely unbelievable situations; the monotonous drudgery of air travel does this sort of thing to people’s minds. You saw his office. It looked like I Am Legend in there until he cracked open that Cadbury bar. “
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