Morning Update: Nov 13 – Boots gets in the holiday spirit; Twitter introduces custom timelines; Ad tells girls ‘you’re not a princess’

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Young Ruffian Gets in the Holiday Spirit in Mother’s Christmas Ad for Boots

“Joining the slew of British Christmas commercials, Mother London made this neat ad for pharmacy chain Boots, in which a surly-looking youth runs around town leaving gifts for people who’ve been nice to him, or who happen to be “fit” girls. The otherwise uplifting tone of the spot is marred a bit, though, by the music—it’s “Smalltown Boy” by Bronski Beat, which is about a gay kid running away from his crappy family. Not exactly channeling the holiday spirit there. Still, regardless of the context, I prefer that to actual Christmas music any day of the week.” Introducing custom timelines: create timelines of Tweets for everyone

“Today we’re introducing custom timelines to give you more control over how Tweets are organized and delivered on the Twitter platform.

Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.”

The New York Times: Editor of Times Magazine to Step Down at Year’s End

“Hugo Lindgren, editor of The New York Times Magazine, told his staff in a brief meeting on Tuesday that he would be leaving The Times at year’s end.”

The Guardian: News of the World spied on Mail on Sunday, phone-hacking trial told

“The News of the World obtained the log-in details for the Mail on Sunday’s internal computer system and repeatedly hacked the phones of the paper’s journalists when they feared the rival Sunday title might scoop them, the jury in the phone-hacking trial heard on Tuesday.”

AdWeek: Intriguing Ads Tell Young Girls: ‘You’re Not a Princess’ and ‘Life’s Not a Fairytale’

you're not a princess“I am impressed. A tiny, all-female Catholic college-prep academy in Kentucky has created a curious ad campaign, via agency Doe-Anderson, that flies in the face of all my assumptions regarding Catholic education. The deeply feminist campaign tells young women, “You’re not a princess” and “Life’s not a fairytale,” and advises them: “Don’t wait for a prince.” The tagline is: “Prepare for real life.”” Designing a mobile-first newsroom

“The Multimedia Education Center is a mobile-first newsroom designed for mobile-first journalism. Everything within the lab is mobile, with walls on wheels and furniture that can be easily moved.”

The New York Times: Amy Robach of ABC Says On-Air Mammogram Found Breast Cancer

“Amy Robach, an anchor on ABC’s “Good Morning America,” had avoided her doctor’s recommendation for a mammogram screening for a year, when a producer for the show called at the end of September and asked her to consider undergoing a televised mammogram.” Why we are moving our media coverage over to Gigaom

“As one of the last remaining independent tech media startups, we have a keen interest in the future of the media business. And, for that reason among many,Gigaom bought paidContent in March 2012 in order to bring increased coverage and a New York presence to our company. But we believe in looking forward and standing together, and in that spirit as of Tuesday we’re going to begin the process of closing down the paidContent website and moving that content over to Gigaom.”


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