Morning Update: Oct 16 – Playstation 4 promotions begin; Google+ users protest new ads; Is Alison Gold the new Rebecca Black?

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: Sword Fights! Car Racing! Guns! Playstation 4 Airs First TV Spot

“The PlayStation 4 is only 30 days from release in North America, and Sony has started the inevitable flood of advertising with a spot glamorizing playing with your friends.” News site study: 33% of Twitter referrals return within a week

“Readers coming to a news site’s homepage direct are the most likely to return, according to a study by real-time analytics platform Chartbeat.

Around 80 per cent of those who come to a site direct will come back within one week, the study finds, compared to a return rate of about 30 per cent overall.”

AdWeek: Ad Campaign With Tattooed Jesus Gets Lots of Ink, Not All of It Positive

“The evangelicals at are drawing predictably polarized responses for billboards around Lubbock, Texas, that show Christ covered in tattoos (reading “outcast,” “jealous” and “addicted,” among other things) and a provocative online video that casts the Messiah as a basement tattoo artist. The campaign is a very broad modern metaphor for the Christian idea of Jesus suffering for the sins of others so they might be saved. (It’s also the second coming in recent months of Christ as a hipster. Good lord!)”

BuzzFeed: Exclusive: Glenn Greenwald Will Leave Guardian To Create New News Organization:

“Glenn Greenwald, the lawyer and blogger who brought the Guardian the biggest scoop of the decade, is departing the London-based news organization, for a brand new, large-scale, broadly-focused media outlet.”

The Guardian: Eric Schmidt becomes face of Google+ as users revolt over new ads

“Google users are changing their Google+ profile pictures to photos of Eric Schmidt, the company’s executive chairman, in protest against its plan to use customer information in adverts.”

AdWeek: Alison Gold’s Insane ‘Chinese Food’ Video Is the New Rebecca Black’s ‘Friday’

“Patrice Wilson, the guy who gave us Rebecca Black’s “Friday” video, is back to his trolling ways with another ludicrously awful production starring a teen singer—Alison Gold’s video for “Chinese Food.””

The Guardian: Jacqui Smith: positive discrimination needed for women in radio and TV

“Former home secretary Jacqui Smith has called for positive discrimination to be considered to boost the number of women in broadcasting until they are so commonplace that their “cleavage and shoes become unnoteworthy”.”


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