Morning Update: Oct 31 – The best Halloween ads of the last decade; Ex-News of the World staff plead guilty; Facebook revenue win

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Dares You to Stay at 7 of America’s Most Haunted Hotels

“Halloween is always a good time for frightfully dark ad campaigns. And Wieden + Kennedy in Amsterdam has delivered one of the most gorgeously creepy efforts this year—a series of movie-style posters for that dare you to stay at seven of the most haunted hotels in America. The properties, listed below, are all apparently inhabited by ghosts—and all get amazing hand-painted posters courtesy of renowned illustrator Akiko Stehrenberger.”

BuzzFeed: Only the Best Halloween Ads

“These are the best corporate Halloween ads of the last 10 years, or so.”

The Guardian: Phone-hacking trial: three ex-News of the World staff plead guilty

“Three former News of the World employees have pleaded guilty to phone hacking charges, an Old Bailey jury was told this afternoon, as part of the opening of the trial of Rebekah Brooks, Andy Coulson, Brooks’s husband and four other former employees of the now closed Sunday newspaper.”

AdWeek: Ad of the Day: Ray Liotta Says It All by Saying Nothing for 1800 Tequila

“Michael Imperioli was tough. Ray Liotta is tougher.

The 58-year-old Goodfellas actor stars in a new international campaign for 1800 Tequila that carries the theme “Enough said.” And indeed, he says next to nothing in three 60-second spots (and one :15)—letting his badass attitude, and his drink, do the talking.”

All Things D: Facebook Beats Again as Mobile Ad Revenue Surges

“Chalk up another win for Facebook’s finances.

The company released its third quarter numbers on Wednesday, reporting earnings per share of 25 cents on revenue of $2.02 billion, well surpassing analyst expectations of 19 cents EPS on revenue of $1.9 billion.”


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