Morning Update: Oscars relive past winners in ads for awards show

AdWeek: Oscars Relive the Glory of Past Winners in Stirring Ads for Sunday’s Show

The Oscars are just around the corner, so now’s as good a time as any to start amping yourself up by revisiting past highlights. And the show’s producers, with help from 180LA, are making it easy to get a quick fix with the four new ads below, cut together by Oscar-winning editor Kirk Baxter.

The first, “And the Oscar Goes to,” features a parade of stars—too many to name, though movie buffs might have a fun time trying to rattle them all off—doing their best victory dances. Their exuberance is pretty moving, even if it’s plenty vain, too.

A second, “Holding Oscars,” features the campaign’s most poignant moment—one second of Robin Williams looking around in breathless gratitude, a genuine scene that makes the loss of such a talent sting all the more in hindsight.

Mumbrella Asia: CCTV tells China ‘Never forget where you came from’ in Chinese New Year spot by Fred & Farid

Ad agency Fred & Farid has created one of the most memorable ads of the Chinese New Year period for CCTV, China’s state broadcaster.

The two-minute film tells short stories of people and the family members closest to them, with the message to not forget your roots.

Coca-Cola emoji

AdWeek: Coca-Cola Spreads Happiness Online With the First Emoji Web Addresses

Coca-Cola hasn’t had much luck making the Internet a happier place lately, but maybe this will help—a fun campaign from Coca-Cola Puerto Rico that puts smiley-face emojis right in the brand’s web addresses.

The brand registered URLs for every emoji that conveys happiness. Entering any of these happy icons into a mobile web browser, along with the .ws suffix, leads users to Coca-­Cola Puerto Rico’s website.

Campaign: Brand USA on hunt for creative shop

Brand USA, the tourism body, is searching for an agency to develop global digital content for its consumer websites and social media channels.

The appointed shop will create a content strategy for 11 markets that Brand USA wants to advertise in: Austra­lia, Brazil, Canada, Chile, France, Germany, India, Japan, Mexico, South Korea and the UK. It aims to announce a winner by 6 April.


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