Morning Update: Snapchat adds ‘purple rain’ filter to honour Prince; Video – JTW ex-CEO makes rape joke; Time’s 100 influential people

April 22, 2016 7:13

Mashable: Snapchat adds ‘Purple Rain’ geofilter to honour Prince

That didn’t take long. Soon after news broke that Prince died at the age of 57 on Thursday, Snapchat rolled out a “Purple Rain”-inspired geofilter to honor the legendary artist.

Snapchat users can now add a filter with an image of purple rain drops on top of photos taken within the popular social app. Unlike lenses that scan your face to add, say, dog ears or laser eyes to pictures, geofilters are added after a photo is taken by swiping left.

The move comes after the “Purple Rain” singer died at his private studio compound after battling the flu for several weeks. The official cause of death is not yet known.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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