Morning Update: how Sainsbury’s ads reinvented UK food culture; Trump’s damaged brand by the numbers; the second age of social
Campaign Live: How Sainsbury’s ads revolutionised the UK’s food culture
Abbott Mead Vickers’ press ads for Sainsbury’s in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.
In the early 1980s, Britain’s big grocery stores were far from super. They were drab, functional places where shoppers just went in, stocked up and got out. For Sainsbury’s then, think Aldi now. And as for their advertising… Even worse. Black-and-white newspaper ads, comprising little more than a list of special offers, screaming desperately from a smattering of starbursts.
Digiday: 5 charts: Donald Trump’s damaged brand, by the numbers
As the Trump campaign continues to implode, the Trump brand — which the GOP candidate has often pointed to as proof of his business acumen — is also taking a significant hit.
The interesting thing about the Trump brand is that it’s actually worth a lot. A large part of Trump’s fortune has been made just from being Donald Trump. When he launched his bid, Trump valued his licensing deals and brand developments at $3.3 billion, according to the Washington Post.
Mumbrella Asia: Welcome to the second age of social
In this guest post, Greg Armshaw observes that social media marketing as we know it is dead, and at last there could be some hope for social media delivering measurable ROI.
Social media marketing as we have known it is dying and it is not yet 10 years old. The use of software to share content socially is clearly still growing, but the ways marketers have used the platforms for the last nine years to gain free “earned” media are becoming redundant.
Ad Week: An All-Star Cast Pitches String-Free Headphones in Anomaly’s First Work for Beats by Dre
Last month, when Apple announced that its latest iPhone would lose the headphone jack in favour of bluetooth headphones, some consumers weren’t so fond of the choice.
Now that the phone is out, it makes sense for Apple-owned Beats by Dre to pitch all the things you can do with its cordless headphones. The new 90-second spot, Got No Strings, is the first work from Anomaly in Los Angeles, which won a review for creative duties in May (though several agencies, including R/GA, work for the brand.)
BBC News: RT: NatWest to close Russian channel’s UK bank accounts
NatWest bank is to close the accounts of Russia’s state-run broadcaster, RT.
Editor-in-chief Margarita Simonyan tweeted: “They’ve closed our accounts in Britain. All our accounts. ‘The decision is not subject to review.’ Praise be to freedom of speech!” The bank said the decision was “not taken lightly” and that the accounts were “still operative” at present.
topics
Abbott Mead Vickers
Apple
beats by dre
Donald Trump
greg armshaw
NatWest
Sainsbury's
social media
