Morning Update: Sainsbury sets Christmas ad during WWI; YouTube introduces a paid service called Music Key

Campaign: Sainsbury’s launches ‘Christmas is for sharing’ WW1 ad

“Sainsbury’s has launched its “Christmas is for sharing” World War I ad featuring a chocolate bar the supermarket will be selling in store to raise money for the Royal British Legion.

The spot, created by Abbot Mead Vickers BBDO, features a British solider who goes in to No Man’s Land in between the British and German trenches on Christmas Day during the First World War.”

AdWeek: Wil Wheaton, Giant Beer Geek, Humorously Introduces Newcastle’s Scotch Ale

“Newcastle has tapped Wil Wheaton as its latest anti-advertising star, enlisting the actor and Internet folk hero for a couple of amusing online videos introducing a new Scotch Ale.

Wheaton does an amusing job of delivering the pitch under duress, as the Asylum production is self-consciously faux-low-budget. He’s also a well-known home-brew geek, and mixes some knowledge in with the humor.”

The New York Times: YouTube Introduces a Paid Service Called Music Key

“For nearly a decade, YouTube has been a smorgasbord of free music online, making just about every song imaginable — Top 40 hits, bedroom ukulele covers — available at a click. But soon the site will start asking users to pay for additional perks.

On Wednesday, YouTube announced YouTube Music Key, a long-awaited upgrade of its music offerings that will include higher-quality audio and also give its users the option of paying $7.99 a month for extra features, chief among them removing YouTube’s ubiquitous ads.”

AdWeek: Tesco Puts On an Insane Christmas Light Show, Proves Commitment to Holiday Spirit

“The annual British Christmas ad wars are heating up, and Tesco wants people to know it’s armed with lots of the obligatory bright lights and endearingly ridiculous ornaments.

A new TV commercial from the supermarket chain and Wieden + Kennedy London dramatizes everyman preparations for the holiday—pulling tangled string lights out of the dusty attic, scaling a ladder with a wobbly reindeer, and grinning slack-jawed as a two-story inflatable Santa reaches full stature.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.