Morning Update: Santa ditches sleigh in Expedia’s Christmas ad

AdWeek: Santa Ditches the Sleigh and Flies Coach in Expedia’s Heartwarming Christmas Ad

“The sleigh is overrated.

Santa Claus ditches it entirely in Expedia’s touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude Children’s Research Hospital in Memphis, where he delivers presents to some very special kids.”

AdAge: Leo Burnett Emerges as the Big Winner in Kraft’s Agency Consolidation

“Leo Burnett has emerged as the big winner in Kraft Food Group’s recent creative agency consolidation. The Publicis Groupe shop, which previously did not have any Kraft brands, has won Philadelphia cream cheese, Crystal Light, Cracker Barrel, Planters, Jell-O, Cool Whip and Breakstone’s, Kraft confirmed to Ad Age on Thursday .

The marketer announced the consolidation in November, picking four creative agencies to oversee its vast portfolio of packaged food brands — and shedding other shops. Among incumbents, McGarryBowen, Taxi and CP&B made the cut.”

Campaign: Acer calls worldwide creative pitch

“Acer, the computer manufacturer, is reviewing its global advertising arrangements.

The company has had initial meetings with agencies and is expected to hold pitches at the end of January.

Acer, which uses a series of local shops across its markets, is looking for a global agency to oversee its creative output around the world.”

AdWeek: Cadillac Leaves Lowe for Publicis

“Interpublic Group’s reeingineering of how its agencies handle Cadillac’s creative business was short-lived.

Three months after the holding company consolidated the business at Lowe Campbell Ewald, eliminating sister shop Hill Holliday in the process, the global account is shifting to Publicis Groupe’s Publicis, Cadillac parent General Motors has confirmed.”


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