Morning update – Sep 3 Unilever’s homophobic ad, NYT on Oz election, Guardian most trusted
This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.
Buzz Feed: Homophobic ad compares coming out to being shot in the heart – The South African division of Unilever has been accused of creating an ad which is homophobic.
The agency/client are apparently trying to do some ‘edgy’ ads not normally seen in the category.
The Guardian: Guardian remains the most-read quality newspaper combination in Britain – New figures show The Guardian pulling ahead as the most trusted quality UK newspaper across print and digital.
GNM’s “trustworthy” score of 82 per cent beat the Telegraph’s score of 72 per cent. GNM titles were also ranked top for “importance”, scoring 72 per cent, ahead of the Times and Sunday Times and all other rivals.
New York Times: News Corp’s grip on newspapers shapes politics – The NY Times looks at the Australian election from a US perspective
Prime Minister Kevin Rudd was shown on the cover of Sydney’s leading tabloid in a Nazi uniform and the ruling Labor Party earned bipartisan jeers for accusing Mr. Murdoch of plotting to subvert the election.
Ad Age: Havas chief David Jones chimes in on Publicis Omnicom merger – David Jones has commented on the recent merger
Asked for a response to the Publicis Omnicom merger, Mr. Jones said, “We do not believe in any way shape or form that there is a scale issue for Havas. In fact when you look into today’s world, where Instagram runs 200 million users with 45 employees, the rules of the game have really been changed by digital.”
i do love the Guardian always get the weekly international edition at the airport, best newspaper in Australia is you ask me
User ID not verified.
Love the daily update concept. Keep them coming!
User ID not verified.
Most read? The Guardian only outsells The Independant on a daily basis and it’s readership is declining at an ever increasing rate. So a it’s very small sample of readers that must have been used.
(The Sun sells 10x the volume every day!)
User ID not verified.
10X the volume, 0.1X the nous.
User ID not verified.
And Correction, the Sun can hardly be considered a quality “newspaper”. Nor does it pretend to be one!
User ID not verified.
Such a charming ad. The message (though tinged with sadness) is very uplifting, and idea of the news being delivered to Dad is a great one, particularly so near to Fathers day.
It is Father’s day, and the family has gathered for a luncheon at the house of the middle aged parents.
“Dad, I’m gay ” announces the daughter (or son for that matter) and the Dad, his coronary arteries clogged with atherosclerosis from many years of dairy abuse, jumps up from his recliner lounge chair, his face alight with joy, his arms outstretched to embrace his daughter ( or son) in an act of mutual delight.
Alas the excitement is too much for his weakened heart, and he suddenly clutches his chest , turns to his left, and collapses lifeless across the food laden family dining table.
The butter dish slides from the double damask and crashes to the floor, its porcelain lid smashing to tiny triangular shards as the 500 gram block of yellow dairy fat tumbles to a halt on the Axminster of the formal dining room.
Poor Dad, if only he had chosen Margarine, with plant sterols and non hydrogenated fats. He would have been able to share the overwhelming joy of his beloved daughter’s (or son’s) coming out, just as he had once enjoyed her communion and her debutante ball.
User ID not verified.
Richard Moss – the best intepretation possible of that ad.
You weren’t by any chance a high school English teacher in a past life, torturing students to find meaning they just couldn’t see?
User ID not verified.
Agree with Benster – great intepretation from Richard Moss!
User ID not verified.