News

Morning Update: Sept 17 – NZ road safety campaign; Reddit bans search for ‘Navy Yard shooters’; Twitter learns lessons from Facebook

Ad Week: New Zealand’s ‘Don’t Get Stoned and Drive’ Ads – the nation tries an interesting approach to the issue of drugs and driving.

“Using humour and a light touch is certainly preferable to shock tactics like hitting little girls with cars.”

Washington Post: Reddit bans subreddit dedicated to finding the Navy Yard shooters – in the wake of today’s shooting the platform has stopped a subreddit.

“Reddit became a gathering place for amateur sleuthing in the aftermath of the Boston Marathon bombing earlier this year, fueling what some reports called “online witch hunts” that resulted in some people being falsely identified as the bomber.”

Mashable: Twitter’s Secret Weapon for IPO: Facebook – Twitter will likely learn from the mistakes of the Facebook IPO.

“When asked in a recent interview about his advice for Twitter’s possible IPO, Facebook co-founder and CEO Mark Zuckerberg joked that he would probably be the last person one would want to consult on ‘how to make a smooth IPO.'”

Ad Week: The definition of advertising has never been more unclear – Randall Rothenberg says this is both an opportunity and a crisis.

“While it’s true the abundance of ways companies are able to reach consumers and consumers are able to experience brands is great, there’s also a dark side.”

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