Morning Update – Sept 23 Nokia taunts Apple; Why Youtube is broken; Coke calls customer a ‘retard’

This is Morning Update, our overnight wrap up of the international media and marketing news. 

NokiaBusiness Insider: Nokia’s ‘Thanks Apple’ taunt most retweeted brand tweets ever – Nokia has gained a major social media response for its swipe at Apple.

“The two-word tweet from Nokia’s UK account – “Thanks, #Apple” – accompanied by a picture declaring “Imitation is the best form of flattery” quickly went viral and has since garnered an astonishing 38,000 retweets. A Twitter staffer has confirmed that puts it in the top echelons of marketing tweets in the site’s history.”

The Globe and Mail: Family accepts Coke’s apology for bottle cap that said, ‘You Retard’ – A Canadian family has complained about a bottle cap translation went wrong and referred to them as ‘You Retard’.

“Doug Loates had complained to the company after his daughter and her husband in Edmonton found the words “You Retard” under the cap of a bottle of Vitaminwater.”

Ad Age: How YouTube is Broken (And How Video Curation Will Fix It – Ad Age looks at what better curation could do for the platform.

“YouTube doesn’t help a viewer’s natural discovery of content. It can be nearly impossible for average users to find interesting videos when they are not exactly sure what they are looking for and just want to see something good.”

Ad Week: McDonald’s narrative runs Across Facebook, Twitter, Instagram, YouTube –   how the fast food giant is dominating social media.

“It builds on McDonald’s one-week-old TV campaign—starring Super Bowl XLVII quarterbacks Joe Flacco and Colin Kaepernick—for its Mighty Wings menu item, while throwing the football-minded appeal a bit of a curve ball.”


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