Morning Update – Sept 23 Nokia taunts Apple; Why Youtube is broken; Coke calls customer a ‘retard’

September 23, 2013 9:00

This is Morning Update, our overnight wrap up of the international media and marketing news.

Business Insider: Nokia’s ‘Thanks Apple’ taunt most retweeted brand tweets ever – Nokia has gained a major social media response for its swipe at Apple.

“The two-word tweet from Nokia’s UK account – “Thanks, #Apple” – accompanied by a picture declaring “Imitation is the best form of flattery” quickly went viral and has since garnered an astonishing 38,000 retweets. A Twitter staffer has confirmed that puts it in the top echelons of marketing tweets in the site’s history.”

The Globe and Mail: Family accepts Coke’s apology for bottle cap that said, ‘You Retard’ – A Canadian family has complained about a bottle cap translation went wrong and referred to them as ‘You Retard’.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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