Morning Update: Sept 24 – Colenso’s Samsung campaign;
This is Morning Update, our overnight wrap up of the international media and marketing news.
Ad Age: Samsung Sets Up Virtual Queue For New Smartphone in New Zealand – a campaign from Colenso BBDO in New Zealand showing their Smart Phone Line campaign.
“In an update of the virtual queue idea, customers also acted as marketers. People waiting could move up the line by their use of social media: the more likes, re-tweets and comments they got on S4-related content, the closer they moved to the front.”
Wall Street Journal: Twitter Pitches Itself to TV Networks – ahead of the IPO the social platform is rolling out a number of new ad products.
“As television networks crank up their marketing machines to promote new fall shows, Twitter wants to squeeze more dollars out of its ability to generate real-time online buzz.”
Poynter: Kenyan newspaper apologises for flipped photo on front page – a publisher has apologised for editing a front page photo of the massacre published on Sunday.
“But that photo was flipped “to make it work better with the layout,” Charles Apple notes.”
The Guardian: Lloyds pays £400,000 for a dummy cover spread in the Daily Telegraph – maybe this mean print isn’t dead?
“The Daily Telegraph is understood to have earned about £400,000 for Monday’s cover wrap for a Lloyds Bank rebranding ad, with the overall deal including sponsorship of the paper’s comment pages said to be worth seven figures.”
