Morning Update: Sept 24 – Colenso’s Samsung campaign;

September 24, 2013 9:16

This is Morning Update, our overnight wrap up of the international media and marketing news.

Ad Age: Samsung Sets Up Virtual Queue For New Smartphone in New Zealand – a campaign from Colenso BBDO in New Zealand showing their Smart Phone Line campaign.

“In an update of the virtual queue idea, customers also acted as marketers. People waiting could move up the line by their use of social media: the more likes, re-tweets and comments they got on S4-related content, the closer they moved to the front.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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