Morning Update Sept 25 – Adobe’s new marketing campaign; Flipboard’s $800m valuation; Beware the know-it-all CMO

This is Morning Update, our overnight wrap up of the international media and marketing news.

Ad Week: Adobe knows what your marketing is doing – a new campaign plays on the idea that marketing isn’t child’s play.

“The fictional product in the spot—a set of hardbound encyclopedias—is the kind that seems eminently unlikely to enjoy a sudden sales spike. But that’s just what happens—or at least, it appears to. The punch line at the end of the ad reminds you not to make too many assumptions where your marketing is concerned.”

The Guardian: Flipboard reaches $800m valuation after new investment – the app has a new valuation after a new investment round.