Morning Update: Sept 26 – Merc’s chicken ad, Daily Mail revenue up, Easyjet’s Twitter fail
This is Morning Update, our overnight wrap up of the international media and marketing news.
Ad Age: How driving a Mercedes-Benz is just like manhandling a chicken – a clever new ad from the luxury car manufacturer.
“Mercedes-Benz and Jung von Matt cleverly use this oft-noticed phenomenon to explain a slightly more complex idea to consumers — that the brand’s cars, just like the gyroscopic chicken heads — feature a “Magic Body Control” suspension system.”
I gave up 25 seconds into the Mercedes TVC – too dull