Morning Update: Sept 30 – Agency photoshops out ex employees; Bertolli capitalises on Barilla gaffe; Breaking Bad finale gets ad premium

September 30, 2013 8:55

This is Morning Update, our overnight wrap up of the international media and marketing news.

Gawker: Ad startup makes ex-employees disappear with Photoshop – agency comes up with an interesting way of avoiding taking a new group photo.

“In an age of spending excess, it’s nice to see the group at SocialWire cutting expenses: instead of taking a new group photo every time there’s a new hire (or departure), they just hilariously photoshop around it.”

Ad Week: Bertolli makes the most of Barilla chairman’s anti-gay comments – The company is capitalising on the their rival’s gaffee with pro-gay posts in social media.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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