Morning Update: Sept 30 – Agency photoshops out ex employees; Bertolli capitalises on Barilla gaffe; Breaking Bad finale gets ad premium

This is Morning Update, our overnight wrap up of the international media and marketing news.

PhotoshopGawker: Ad startup makes ex-employees disappear with Photoshop – agency comes up with an interesting way of avoiding taking a new group photo.

“In an age of spending excess, it’s nice to see the group at SocialWire cutting expenses: instead of taking a new group photo every time there’s a new hire (or departure), they just hilariously photoshop around it.”

PastaAd Week: Bertolli makes the most of Barilla chairman’s anti-gay comments – The company is capitalising on the their rival’s gaffee with pro-gay posts in social media.

“Bertolli Germany quickly posted pro-gay imagery in its social feeds, happily taking advantage of its rival’s misstep.”

The Guardian: Cameron accused of misleading Leveson on Brooks friendship – new book alleges the PM mislead parliament.

“David Cameron gave misleading evidence to the Leveson inquiry over his friendship with the former News International chief executive Rebekah Brooks, according to a new book by a journalist with close links to No 10.”

Huffington Post: ‘Breaking Bad’ finale ads cost as much as $400,000 – the finale is seeing a major spike in the cost of advertising on the show.

AMC is charging as much as $400,000 for a 30-second advertising spot during the show, AdAge reports, citing anonymous media buyers. That price tag would put “Breaking Bad” commercials in the same price range as other popular television series like “American Idol” and “Modern Family.”


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