Morning Update: Most-shared Halloween ads; Mullen wins Patron global creative; Spain moves to protect domestic media with new ‘Google tax’

Campaign: Spooky Viral Chart: World’s most-shared Halloween ads

“To mark today’s spooky occasion, Campaign thought we would treat – not trick – you to the world’s most-shared Halloween ads.

A prank LG ad by SuperHeroes tops the chart after being shared more than 590,000 times and watched more than 22 million times on YouTube.

Adam & Eve/DDB is the only UK shop to feature in the chart with its spooky spot for the now-defunct Phones 4u.”

AdWeek: Santa ‘Sleighs’ Dracula in Betabrand’s Murderous Video Game About Christmas Creep

“Betabrand satirizes Christmas creep in its first video game, Santa Sleighs Halloween, as you play as Mr. Claus armed with a blunderbuss and a candy cane shiv. Your mission? To make sure no fall holiday is safe from the encroaching consumerism of the season. Clothing retailer Betabrand created the game “to lampoon the early onset of holiday sales—a retail trend that will surely morph Halloween, Thanksgiving and Christmas into a three-headed shopping Cerberus.””


Mumbrella Asia: Mumbai Mirror: You may hate us, but you can’t ignore us

“A Mumbai newspaper is running a confronting campaign that tables the idea that it may be hated by some of the subjects of its stories, but its revelations cannot be ignored.”

AdAge: Mullen Wins Patron Global Creative

“Patron Spirits is preparing to name Mullen its new global creative agency following a review, the company confirmed on Friday.

Patron began the review in August after it parted ways with independent agency Cramer-Krasselt, which had won the business in 2010. Los Angeles-based consultants Select Resources International handled the process. Mullen will also handle TV and out of home media duties, both of which were previously handled by Cramer-Krasselt.”

The Guardian: Spain moves to protect domestic media with new ‘Google tax’

“The Spanish government has successfully passed a new copyright law which imposes fees for online content aggregators such as Google News, in an effort to protect its print media industry.

The new intellectual property law, known popularly as the “Google Tax” or by its initials LPI, requires services which post links and excerpts of news articles to pay a fee to the organisation representing Spanish newspapers, the Association of Editors of Spanish Dailies (known by its Spanish-language abbreviation AEDE). Failure to pay up can lead to a fine of up to €600,000.”


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