Morning Update: Snackstreet Boys – behind the music; scam ads – a case study; Joss Whedon goes to town on Trump

Suzan Ryan

September 22, 2016 8:43

https://youtu.be/pzARN4Dvmoo

Ad Week: Backstreet Boys Star in Chex Mix’s Gloriously Cheesy Behind the Music Parody

While the Backstreet Boys topped the charts and stole tweens’ hearts in the ’90s, they also took a lesser-known boy band under their wing: the Snackstreet Boys. At least, that’s according to a new video from Chex Mix that’s dripping with nostalgic cheese.

In the mockumentary, a spoof of VH1’s Behind the Music that General Mills developed with Mindshare Entertainment and Above Average, the Backstreet Boys discuss their relationship with and tutelage of the Snackstreet Boys, a fictional boy band whose members are dressed as pieces of Chex Mix.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Suzan Ryan

Topics