Morning Update: Sonos turns up the laughs in mini ads; Heineken debuts F1 ad; ‘biggest pay TV threat is piracy’; how to Know No
https://youtu.be/nmlrdsjuf_E
Ad Week: Sonos Skewers Sound-System Indignities in These Clever Mini Ads
Sonos wants to solve all your modern audio woes, especially when it comes to listening to music at home.
The wireless speaker brand is out with a new ad campaign from 72andSunny built around the myriad pitfalls of listening to tunes in the digital age, when songs may be plentiful but, the brand says, headache-free sound systems are not.
https://youtu.be/tV6gygNPetU
Campaign Live: Heineken unveils first ad to promote Formula 1 sponsorship
Heineken has unveiled a campaign to promote its new global Formula 1 partnership at an event in Italy ahead of this weekend’s Italian Grand Prix.
The launch coincides with the brand’s first Formula 1 Grand Prix where it is an official title sponsor. There will be three more in next year’s season. The brewer has created two TV ads that will be shown globally.
The biggest competitive threat to pay-TV and video on-demand providers in Asia is not new entrants to the market like Netflix and Viu, it is piracy, but the laws in place to tackle it are too weak as illegal set top boxes continue to flood the market, a panel at the Content Asia Summit said last week.
Ad Week: This Powerful Campaign Hopes to Teach Young People What Consent Is
If a woman or man is asleep or unconscious, that person isn’t going to say anything, which means they can’t consent to any kind of sexual activity. So unless that person gives you a firm “yes,” it’s rape.
That’s what the new “Know No” campaign is hoping to teach young men and women across the U.S., as the sexual assault epidemic on college campuses continues to rage on.
Poynter: New York reports culture of harassment, paranoia and neglect at Fox News
New York magazine Friday morning released its much-anticipated deep-dive into Roger Ailes’ exit from Fox News amid allegations of sexual harassment.
The article, which runs more than 7,000 words and will be published in the magazine’s next issue, alleges new details about the tenure and eventual departure of the ousted Fox News chairman. According to Sherman’s sources, Ailes hired a detective to obtain the phone records of journalists..
Poynter: Lessons from a cold case reporter
Jerry Mitchell spent four years reporting the story of suspected serial killer Felix Vail. Earlier this month, 54 years after the death of Vail’s first wife (his second and third wives are still missing), a jury in Louisiana found Vail guilty of murder.
This isn’t the first cold case Mitchell’s investigations for The (Jackson, Mississippi) Clarion-Ledger has revived. In 1989, he started looking into the long-dormant assassination case of Medgar Evers, a NAACP leader.
